In this episode, brand voice expert Justin Blackman discusses his journey from working with major corporate brands to becoming a successful solopreneur. Justin reflects on his early freelancing attempts in 2014, the initial failures, and his return to stability with IHG. He recounts how a project writing 10,211 headlines in 100 days significantly impacted his career but also strained his personal life. Justin explores the importance of therapy and mindset work in overcoming self-doubt and establishing a successful business helping entrepreneurs define their personal brands. He also emphasizes the importance of balancing professional ambitions with personal well-being.
(00:00) Intro
(01:09) Early freelance struggles
(03:48) The 100 headlines project
(06:24) Personal sacrifices and lessons learned
(11:11) The turning point of mindset and therapy
(16:08) The freedom of solopreneurship
(21:26) The essence of brand voice
(22:56) The challenge of deep thinking
(27:24) The journey of iterations
(29:50) The burden of success
(33:17) Separating personal from professional success
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinblackman/
Check out Justin’s official website: https://justinblackman.com/
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