Millionaire University

Brand Voice and Copywriting Tips for Curated, Authentic Content | Justin Blackman

Sep 5, 2025
Guest
Justin Blackman
Justin Blackman, a brand voice expert, shares insights on creating authentic copy that resonates without losing your essence. He explains the pitfalls of using the wrong voice, emphasizing how tone, vocabulary, and cadence shape brand identity. The conversation dives into the delicate balance between personal branding and privacy, advocating for translucency over mere transparency. Blackman also highlights the importance of defining boundaries and crafting a compelling brand narrative, ensuring your voice remains unique in an oversharing culture.
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INSIGHT

Brand Voice Is Measurable

  • Brand voice equals vocabulary, tone, and cadence measured quantitatively.
  • Justin uses tools to calculate words-per-sentence, vocab level, and rhythm so copy can consistently sound like one person.
ANECDOTE

Losing Voice After Writing Long Ads

  • Justin wrote hundreds of long Facebook-ad style posts and lost his own email voice.
  • He experienced a mini panic and then reverse-engineered his voice with math.
ADVICE

Define Personal vs Private

  • Define what 'personal' means for your brand and set boundaries.
  • Decide what stays private versus what belongs in your public personal brand.
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