Understanding and Defining Your Brand Voice

This chapter explores the critical steps in identifying and articulating a brand's voice through effective copywriting. It covers the key elements of vocabulary, tone, and cadence, and stresses the importance of a systematic analysis of existing content to ensure consistency and authenticity.

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#573 Want to sound like yourself and sell like a pro? In this episode, host Kirsten Tyrrel dives deep with brand voice expert Justin Blackman to explore how to write copy that converts without losing your authenticity. Justin shares why good copy in the wrong voice can tank trust, how to quantify brand voice using tone, vocabulary, and cadence, and why your personal brand should be a curated net, not your emotional gross. From the difference between transparency and translucency to navigating oversharing culture, this episode is packed with real talk, actionable insights, and permission to draw your own line in the sand when building a personal brand that scales — without selling out!

What we discuss with Justin:

+ Good copy in wrong voice fails

+ Brand voice = tone, vocab, cadence

+ Personal brand vs. private life

+ Translucency over transparency

+ "Trifecta of nothingness" in branding

+ Story spine for brand narrative

+ Scaling voice across a team

+ Avoiding oversharing fatigue

+ Defining what not to share

+ Brand is authentic, not total

Thank you, Justin!