Want More Clients? Fix Your Words First Featuring Justin Blackman
The Art of Online Business
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The Power of Authentic Brand Voice
This chapter emphasizes the crucial role of authenticity in writing and communication for business success, introducing the idea of 'connection over conversion.' The discussion covers techniques for developing a unique writing voice and the concept of 'brand ventriloquism,' highlighting the importance of consistent brand voice in copywriting. Additionally, it explores how high-profile individuals utilize content teams to maintain authenticity while effectively scaling their brands.
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