Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method. You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective. ‍‍Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your business. She also lays out easy steps to improve your newsletter's performance, aiming to help you make more money without being tied down by constant work or social media stress. ‍‍ ‍‍Watch the previous episode ‘Earning 6 Figures Teaching Email List Monetization with Dr  Destini Copp’  ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍Dr. Destini’s Links:Connect with Dr. Destini Copp on LinkedInVisit Dr. Destini’s websiteJoin the Newsletter Profit Club (collab app with free lifetime access)Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list) 

Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively. ‍‍Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr  Destini Copp’ (releases December 4th). ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Dr. Destini’s Links:Connect with Dr. Destini Copp on LinkedInVisit Dr. Destini’s websiteJoin the Newsletter Profit Club (collab app with free lifetime access)Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list) 

We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads. ‍‍Watch this episode on our YouTube channel! ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Links mentioned in this episode:Apply for Kwadwo’s Facebook Ads management servicesGet 1:1 Meta Ads Coaching from Kwadwo!Watch the previous episode: Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability and increase conversions. ‍‍ ‍‍Watch the previous episode ‘Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight’  ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Michelle’s Links:DM Michelle on InstagramVisit Michelle’s website

Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homeschooling her son. ‍‍ ‍‍Watch the episode ‘Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight’ (releases December 4th). ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Michelle’s Links:DM Michelle on InstagramVisit Michelle’s website

Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits. Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes can make a big difference in your overall sales performance.Watch this episode on our YouTube channel. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Links mentioned in this episode:Apply for Kwadwo’s Facebook Ads management servicesGet 1:1 Meta Ads Coaching from Kwadwo! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales without the constant upkeep. Dama brings a fresh perspective on making your business work smarter, with the exact strategy she uses to simplify the sales process. ‍‍ ‍‍Watch the previous episode ‘How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue’ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Links mentioned in this episode: Get ThriveCart ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Dama’s Links:DM Dama on InstagramGet Dama’s free training on Thrivecart Funnel Flow

Dama Jue, a funnel strategist and Thrivecart expert, shares her journey and how she uses strategic funnels and automation to simplify and enhance business operations. Dama also shares her tips for boosting sales and making business run smoother! ‍‍ ‍‍Watch the episode ‘Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue’ (releases November 27th). ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Dama’s Links:DM Dama on InstagramGet Dama’s free training on Thrivecart Funnel Flow

When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Links mentioned in this episode:Get the ‘Welcome Email Sequence’ by Nomad Copy Agency ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram