The Art of Online Business

Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’ve ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Let’s talk about how showing the price up front saves you from paying for clicks from the wrong people and leads to stronger sales. I’ll also share some quick tips on how to price your low-ticket offers for cold audiences—people who’ve never heard of you before.One of my go-to rules? Keep your offer under $47. It’s a price point that usually works really well with cold traffic and feels like a no-brainer for your audience.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it’s so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out. Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissionsocial. Through both ventures, she helps business owners grow with purpose and build real relationships—not just followers. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Jac joins us again to share her best Instagram growth tips, especially for local businesses with a physical store trying to grow online and turn followers into real customers. Jac explains how she uses remixing, smart caption placement, SEO-style tricks, and easy batching to help clients get noticed and grow faster. We also talk about what Instagram wants right now—and how to work with the algorithm instead of fighting it. ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the previous episode on YouTube, "Building a Business Around Faith and Friendship featuring Jac Kalaher"‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel‍‍ ‍‍ ‍‍Jac's Links:Connect with Jac on InstagramFollow St John’s BFF on Instagram

Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Jac shares how she goes from feeling lonely after a military move to starting a fast-growing local group and launching her own social media agency. She tells the story of how St. Johns BFF (Business, Faith, and Friendship) started because people in her community needed real connection—and how following faith, not just hustle, helped her take the next right steps. We also talk about the hardest year she’s faced financially and how she stayed focused on her mission, even when it didn’t make sense on paper. Jac’s journey is full of brave steps, strong faith, and a deep love for helping others. ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "Give Instagram What It Wants How to Grow Faster Featuring Jac Kalaher"‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel‍‍ ‍‍ ‍‍Jac's Links:Connect with Jac on InstagramFollow St John’s BFF on Instagram

If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what to check so Meta doesn’t automatically change your targeting. I’ll also explain when Advantage Detailed Targeting can make things worse, how to protect your best audiences, and why Meta’s default settings might be hurting your funnel—even if everything else looks good. This one small fix can help keep your ads working well, especially if you already found what works. Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Becky Kopitzke, founder of The Inspired Business, coaches Christian content creators on monetizing their passions. She dives into the real reasons behind underperforming Facebook and Instagram ads, emphasizing that the issue often lies in the offer or funnel, not the ads themselves. Becky shares crucial insights on crafting compelling offers through audience research and the importance of data analysis for optimizing sales funnels. She also discusses how to eliminate reliance on upsells for profitability, making this conversation a must-listen for any digital marketer.

Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Today, she shares how she built her business helping Christian writers and content creators earn real income through digital products and coaching. Becky opens up about battling money mindset issues in the Christian space and how she reframed making money as a form of stewardship and generosity. We talk about how she scaled from low-ticket products to high-ticket coaching, and the hard decision she had to make when pivoting and niching down. Becky also shares what those conversations looked like with her husband behind the scenes—especially during big transitions. ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke" (releases April 23rd)‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel‍‍ ‍‍ ‍‍Becky's Links:Connect with Becky on InstagramFind Becky online at theinspiredbusiness.coSign up for her FREE workshop  "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"

If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figure out how much each lead is worth using a simple math example (with some help from ChatGPT). Once you know your numbers, you’ll be able to make smarter decisions and get more out of every dollar you spend on ads.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Natasha, a video marketing expert and host of the Shine Online Podcast—is back and talks about how to create a video series that builds trust and turns viewers into leads.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Natasha explains what a signature video series is, how many episodes you really need, and why having a clear message matters more than going viral. She also shares tips on making your series easy to plan, fun to film, and valuable enough that people want to keep watching and take the next step—like joining your email list or sending a DM.If you’ve been posting random videos without seeing results, our conversation will help you create content with purpose and stay consistent without burning out! ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the previous episode on YouTube, "Six Figures Doing Done For You Video Content With Natasha Pierre"‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel‍‍ ‍‍ ‍‍Natasha's Links:Connect with Natasha on Instagram and LinkedInSubscribe to her YouTube channel hereJoin her FREE Video Confidence Challenge to learn simple strategies to cut your video content creation in halfLearn how to DIY Your Signature Video Series