The Art of Online Business Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke
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Apr 23, 2025 Becky Kopitzke, founder of The Inspired Business, coaches Christian content creators on monetizing their passions. She dives into the real reasons behind underperforming Facebook and Instagram ads, emphasizing that the issue often lies in the offer or funnel, not the ads themselves. Becky shares crucial insights on crafting compelling offers through audience research and the importance of data analysis for optimizing sales funnels. She also discusses how to eliminate reliance on upsells for profitability, making this conversation a must-listen for any digital marketer.
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Profit From Low Ticket Offers
- Always aim to be profitable directly from your low ticket offer without relying heavily on upsells.
- Test your ads over a month to see profitability, not just a single day, and examine your offer if ads aren't performing.
Pinpoint Your Product Needs
- Conduct audience market research to pinpoint exactly what your target customers want before creating your product.
- Use your audience's actual language in your marketing to resonate and increase conversion.
Low-Ticket Ads Can Work Solo
- It's challenging but possible to run profitable ads to a low-ticket offer without relying on upsells or bumps.
- Success depends on refining messaging and testing to find the right audience and offer fit.