Becky Kopitzke

Becky Kopitzke, founder of The Inspired Business, coaches Christian content creators on monetizing their passions. She dives into the real reasons behind underperforming Facebook and Instagram ads, emphasizing that the issue often lies in the offer or funnel, not the ads themselves. Becky shares crucial insights on crafting compelling offers through audience research and the importance of data analysis for optimizing sales funnels. She also discusses how to eliminate reliance on upsells for profitability, making this conversation a must-listen for any digital marketer.