Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels.
If your Facebook or Instagram ads aren’t performing the way you hoped, Becky Kopitzke says the problem might not be the ads—it could be your offer or your funnel.
We talk about what really makes a low-ticket funnel profitable, how to use audience research to create offers people actually want, and what to tweak when your ROAS is hovering just below breakeven.
Becky also shares why she doesn’t rely on upsells to stay profitable and what data points she watches to make smart changes.
Watch the previous episode on YouTube, "How Becky Kopitzke Built a Six Figure Business Serving Christian Creators"
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