
The Art of Online Business
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Latest episodes

Mar 31, 2025 • 34min
Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown
Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Jodie shares her entrepreneurial journey in the hair industry, where she learned how to build a successful business by mastering marketing from the ground up. Now, she focuses on helping creative entrepreneurs, coaches, and educators excel at content creation, develop strong brand identities, and build businesses they love. We also discuss how she balances running a content marketing agency with hosting international luxury retreats, offering transformative experiences for her clients. Watch the next episode on YouTube, "What's working on Instagram in 2025 with Jodie Brown" Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jodie’s Links:Connect with Jodie on InstagramFollow Align Creative Co on InstagramSign up for her FREE training "The 2025 Social Pulse"Listen to The Visionary Rising Podcast on Spotify and Apple Podcasts

Mar 28, 2025 • 11min
Got a Winning Facebook & Instagram Ad? Here’s How to Create More (and Maybe a Better One)
Want to make your successful Facebook and Instagram ads even better without starting over? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help The key is improving the parts of your ad based on what already works. I recently helped a client with this, so today, let's explore these small, easy fixes that can lead to big improvements in your ads. We’ll cover testing different hooks and tweaking elements like text or color, all while keeping the ad mostly the same Remember, even simple adjustments can make a big difference in boosting your ad’s performance!Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

11 snips
Mar 26, 2025 • 37min
The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins
Gillian Perkins, CEO of Startup Society and popular YouTuber, shares her expertise on converting YouTube traffic into sales. She reveals how YouTube’s algorithm warms leads effectively and walks through her sales funnel process, from engaging videos to email sequences. Gillian discusses balancing content creation with family life and emphasizes integrity in sales. Her insights on optimizing conversion rates and using automated webinars provide a roadmap for anyone looking to build a profitable online business.

Mar 24, 2025 • 44min
5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube
Gillian Perkins is an entrepreneur and YouTuber with over 700,000 subscribers. She shares how she balances running a big family and being the CEO of Startup Society. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We talk about the challenges of growing a profitable online business and how she uses YouTube to attract high-quality leads.Gillian tells her story of going from running a local music school to building a successful online business. She explains her approach to teaching and creating passive income. She also breaks down how structured sales funnels and evergreen content help her grow a sustainable business while managing family life. Watch the next episode on YouTube, "The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins" Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Gillian’s Links:Visit Gillian's websiteListen to her 10-episode podcast, "The 100k Method" Subscribe to her YouTube channel and Apple Podcasts

Mar 21, 2025 • 10min
Ads to your SLO Funnel Losing Money? Try this!
If you're spending money on ads for your low-ticket offer but still losing money, I’ve got some tips for you. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I’ve run almost four million dollars in Facebook and Instagram ads, and I’ve learned a few tricks to turn things around. I’ll show you how to fix your pricing, why your conversion rates might be tricking you, and how the right upsells can boost your profits. I’ll also share how I tweaked my own order bumps and upsells to make more money. Plus, I’ll talk about an easy way to make extra cash from your email list! These are simple changes you can start using today to get better results from your SLO funnel.Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Mar 19, 2025 • 25min
Want High Converting Emails? Do This First! Featuring Copywriter Elise Hodge
Join Elise Hodge, a savvy copywriter who empowers coaches and course creators to skyrocket their sales. She shares her secrets for crafting high-converting email sequences, emphasizing the power of personal, relatable language. Elise reveals how to gather audience insights quickly through innovative giveaways and stresses that authenticity is key to standing out. Discover essential strategies for optimizing your emails and ads, ensuring your messaging connects with your audience and drives results.

Mar 17, 2025 • 34min
How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge
Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family. Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you’ll learn a lot from this episode! Watch the next episode on YouTube, "Want high converting emails? Do this first! Featuring Copywriter Elise Hodge" Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelElise's Links:Connect with Elise on InstagramGet her Welcome Email Template here!Get her Funnel Roadmap here!

Mar 14, 2025 • 8min
Struggling to Make Ads to Your Low-Ticket Offer Profitable? Do This
Let's talk about a common mistake in Facebook and Instagram ads for low-ticket offers. If your ads aren’t making a profit, your sales funnel might be the problem. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help After managing millions in ad spend, I’ve learned that without an order bump or upsell, you’re leaving money on the table. Adding the right order bumps and upsells can increase your revenue and make your ads more profitable. They turn a single purchase into multiple sales, helping you get the most out of every ad dollar. I also break down some strategies to optimize your funnel and make every ad dollar count!Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Mar 12, 2025 • 36min
Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito
Laurie-Ann Murabito, a well-known speaking coach, talks about how public speaking can help build your brand and grow your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Laurie-Ann explains how anyone can use speaking skills to become a trusted expert, even on non-traditional platforms like social media or virtual events. She shares simple tips on what a "stage" can be, whether you're a stay-at-home parent or even living on a boat. Laurie-Ann also gives advice on keeping an audience engaged, using pauses to make your message clear, and speaking at the right speed to hold people's attention. You'll hear some of her easy-to-use tips to help you turn every speaking chance into a way to build trust and attract the right clients. Watch the previous episode on YouTube, "How an Airport Shooter Changed Laurie-Ann’s Business Model" Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLaurie-Ann's Links:Connect with Laurie-Ann on Instagram and LinkedInSubscribe to her YouTube channelGet instant access to her “Be IN Demand Podcast Guide” here

Mar 10, 2025 • 25min
How an Airport Shooter Changed Laurie-Ann’s Business Model
Laurie-Ann, a best-selling author and host of the Be In Demand podcast, shares how she went from being painfully shy to mastering and teaching public speaking. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Laurie-Ann explains her unique approach, combining neuroscience with practical strategies to help coaches and consultants give powerful presentations. She talks about how challenging herself to make eye contact was a small but life-changing step in overcoming shyness and growing both personally and professionally. Learn useful tips to build confidence, establish credibility, and keep an audience engaged. Watch the next episode on YouTube, "Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito" Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLaurie-Ann's Links:Connect with Laurie-Ann on Instagram and LinkedInSubscribe to her YouTube channelGet instant access to her “Be IN Demand Podcast Guide” here