When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Links mentioned in this episode:Get the ‘Welcome Email Sequence’ by Nomad Copy Agency ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Kelly, a brand strategist and visibility coach, shares practical strategies on how to increase your business's visibility with just ten minutes a day. She shares her unique approach to building visibility, leveraging her PR background to boost audience engagement and business growth. ‍‍ ‍‍Watch the previous episode ‘Discovering Purpose and Passion in Business with Kelly Sinclair’ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍Kelly’s Links:DM Kelly on InstagramListen to Kelly's Entrepreneur School podcast

We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses.Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcast. Kelly, an award-winning marketer and visibility coach, shares her journey from corporate communications to entrepreneurship, juggling life as a mom and a business leader.   ‍‍ ‍‍Watch the episode ‘Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair’ (releases November 20th). ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍Kelly’s Links:DM Kelly on InstagramListen to Kelly's Entrepreneur School podcastGet Kelly’s The Ultimate Visibility Toolkit 

Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly.  ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Links mentioned in this episode:DM us to ask about ads management or coachingListen to episode 843: How To Launch Like A Pro (Even If You Don’t Have A Huge Team)Listen to episode 758: Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Subscribe to The Art of Online Business’s YouTube Channel  ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summit stand out. ‍‍ ‍‍Watch the previous episode ‘The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter’ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Gemma’s Links:DM Gemma on InstagramGet Gemma’s $100k Launch Email Swipes

Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels. We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise. ‍‍ ‍‍Watch the episode ‘Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter’ (releases November 13th). ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Gemma’s Links:DM Gemma on InstagramGet Gemma’s $100k Launch Email Swipes

Running lead magnet ads during a product launch can backfire and muddy your messaging. A recent experience reveals that splitting ad budgets often leads to disappointing results. Instead, focusing ad spend on launch registrations enhances engagement with a warm audience. The discussion also touches on managing ADHD-related challenges while ensuring clarity in messaging. Finally, the importance of prioritizing remarketing ads post-launch is highlighted to build momentum effectively.

In this engaging conversation, sales coach Renee Hribar shares her journey from selling pagers in the 90s to mastering modern sales techniques. She tackles challenges faced by women in sales, emphasizing authenticity and the integration of personal storytelling. Renee also discusses effective lead generation strategies that can help secure qualified leads weekly. With insights on stepping outside comfort zones and leveraging networking opportunities, her tips are both practical and refreshing for anyone looking to improve their sales game.

Renee Hribar, a sales powerhouse who earned her first million by age 25, shares invaluable insights for women entrepreneurs. She discusses common mistakes they make in selling and stresses the significance of genuine connections in driving sales success. Renee also explores her transition from solopreneur to scalable business owner, emphasizing strategic partnerships. Her personal journey illustrates the emotional challenges of entrepreneurship and the crucial need for mentorship in navigating these hurdles.

Jamie Sampany-Kessie, an Ad manager collaborating with Kwadwo, provides insights into the pitfalls of using a Meta pixel on someone else's website. They discuss how this strategy can backfire, damaging ad performance and audience targeting. The conversation emphasizes the importance of sticking to your own site for data collection, especially when launching new campaigns. Jamie also highlights the need for a strategic approach to audience targeting, including the benefits of nurturing leads and optimizing pixel placement for better engagement.