The Art of Online Business

Let's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Before that, I tested everything—ad copy, graphics, and even Meta’s Advantage Creative Plus—but nothing worked. The lead magnet was the real problem.I explain why the old lead magnet didn’t work, what made the new one better, and how you can do the same to get better (and cheaper) results from your ads. ‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In this engaging conversation with Polly Lavarello, a savvy everyday sales strategist, listeners discover the power of evergreen sales strategies for sustainable growth. Polly delves into the pitfalls of traditional launch models and how to achieve consistent, launch-sized revenue while reducing stress. She emphasizes creating effective systems that ensure a steady flow of clients, leveraging clear messaging, and optimizing funnels. Polly’s insights empower business owners to turn their expertise into reliable income without the rollercoaster of unpredictable earnings.

Polly Lavarello’s evergreen scaling strategies turn audaciously ambitious and highly-skilled business owners into Cushy CEOs. Polly shares her journey and shows how small, consistent efforts can lead to big results. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the book "The Courage To Be Disliked" here‍‍ ‍‍ ‍‍We talk about evergreen funnels and how they bring in launch-size revenue without constant launching. Polly also explains how to turn a group program into a sales system that works every day. Polly focuses on repeatable and flexible methods that create steady growth. Learn how she attracts dream clients and builds a reliable monthly income. ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello"  ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelPolly Lavarello’s‍‍ Links:Connect with Polly on Instagram and LinkedInGet her The Everyday Sales Checklist here!

Remember: Low-cost leads don’t always convert. If you're only focused on getting the lowest cost per lead, you might end up attracting people who have no real interest or can't afford your offer.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Today, I share how to get the best leads without spending too much on Facebook and Instagram ads—and why it's not just about finding cheap leads but finding ones that really pay off. Learn how to target your ads better and make messages that really speak to the people you want to reach, making sure your ad money is used wisely.‍‍ ‍‍ ‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Rob Marsh is back to talk about "bro" marketing—why some people don’t like it and why not all of it is bad for your business.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Let's clear up the myths around these marketing strategies and highlight the benefits of tactics that many see as too flashy or insincere. Rob shares what he learns from years of writing ads for different businesses and how you can use strong marketing in an honest way that helps your customers.  ‍‍‍‍Watch the previous episode on YouTube, "Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club" ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelRob Marsh's Links:Connect with Rob on Instagram, Facebook, LinkedIn and XJoin his masterclass "How to Write Emotional Copy"Get his "Playbook for Writing High-Converting Ad Hooks"

Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Rob shares his journey from direct mail to dominating the copywriting scene for tech and health supplement companies. He opens up about the unique challenges and transitions in his business, including evolving from a partnership and how it impacts the services offered. Learn how authenticity and unique elements, like his signature Chuck Taylors, make him stand out in the crowded world of copywriting.  ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "Why not all "bro" marketing tactics are bad and what that means for your business, featuring Rob Marsh" (releases Feb 26th) ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelRob Marsh's Links:Connect with Rob on Instagram, Facebook, LinkedIn and XJoin his masterclass "How to Write Emotional Copy"Get his "Playbook for Writing High-Converting Ad Hooks"

Out with the old, in with the new!  I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I share why I made the switch, the lessons I've learned, and how the new courses focus on actionable, simpler strategies that get real results.If you've been thinking about updating your own courses too, this might just spark some ideas! ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

We're back with Dielle Charon, a certified life coach and sales expert who transitioned from a 9-5 job to coaching and empowering women of color to achieve seven-figure incomes. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Dielle introduces her Power 75 Framework, which goes beyond the usual sales methods to create more genuine client interactions. Her framework focuses on building real connections and trust, transforming how sales are done.She also talks about the challenges and lessons learned from growing her agency, like hiring the right people and running test projects that mimic real-life pressures, ensuring her team consistently delivers top-notch quality.‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the previous episode on YouTube 'Making Seven figures teaching sales to women of color featuring Dielle Charon'‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelDielle's Links:Connect with Dielle on InstagramSubscribe to Dielle's YouTube ChannelSign up to her FREE Webinar Training here!

Dielle Charon, MSW, is a certified life coach and 7-figure sales expert for WOC coaches. Dielle shares her journey from social work to empowering women of color through her sales programs, Five Figure Freedom and Six Figure Liberation. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Dielle discusses sales strategies that can transform your business and the importance of personal development in pushing past your limits.Learn how Dielle's programs guide women toward financial independence and success in coaching! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube 'The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon'‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelDielle's Links:Connect with Dielle on InstagramSubscribe to Dielle's YouTube ChannelSign up to her FREE Webinar Training here!

Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content.  ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch this episode on YouTube!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I walk you through setting up your ad in Meta Ad Manager, selecting the right targeting options, and ensuring your ad is optimized for Instagram placements only. If you're focusing on generating leads through Instagram, this will streamline your process and improve your ad performance!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel