
The Art of Online Business
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Latest episodes

Jan 17, 2025 • 9min
Telltale Signs Facebook & Instagram Ads Could Grow Your Business
It's 2025! Let's talk about the signs that Meta ads could work well for your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Learn why it's important to have a special offer that sells well on its own before launching paid ads and review important metrics like cost per lead and earnings per lead to ensure your ads are profitable.It's key not to start ads too soon or wait too long when your business is ready to grow. Let's explore the clear signs that indicate your business is prepared for ads, to ensure you grow the right way in 2025.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 15, 2025 • 17min
Reach Empowered Buyers and Sell More Even in a Saturated Market Featuring Lindsay Burgess
We are back with Lindsay Burgess, a leader in marketing and behavioral psychology, where she breaks down how shifting focus from problem-aware to solution-ready content can accelerate business growth. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help This strategy is all about connecting with buyers who are already looking for solutions, ensuring that our engagements lead to quicker conversions. Plus, let's talk about how you can tailor your business strategies to attract these decisive buyers effectively! Watch previous episode on YouTube 'Six Figures as a Behavioral Psychology & Content Marketing Coach Featuring Lindsay Burgess' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLindsay's Links:Connect with Lindsay on InstagramSign up to her Free 20-Minute Masterclass here!

Jan 13, 2025 • 37min
Six Figures as a Behavioral Psychology & Content Marketing Coach Featuring Lindsay Burgess
Lindsay Burgess, an expert in behavioral psychology and content marketing, introduces her unique Empowered Buyer Funnel and talks about her return to VIP one-on-one coaching. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help She explains how using core values in content creation helps attract the right audience and encourages meaningful interactions. She also highlights the importance of knowing yourself and being kind to yourself, which helps in personal and professional growth, getting us ready to connect with tomorrow's empowered buyers. Watch the next episode on YouTube 'Reach Empowered Buyers and Sell More Even in a Saturated Market Featuring Lindsay Burgess' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLindsay's Links:Connect with Lindsay on InstagramSign up to her Free 20-Minute Masterclass here!

Jan 10, 2025 • 40min
Marketer's Secrets To Turning Every Lead Into A Paid Lead
I’m excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches:Kelly - a visibility coach Kelly, Lacey - a funnel building strategist Lacey, Allison - an email marketing strategist, and Sam - a sales copywriterTogether, we explore the power of offering digital products for just $1 to significantly grow our email lists! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll get firsthand insights into our strategic approach, learn what we’d change for future projects, and understand the key elements that made our collaboration a success. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllison’s Links:Listen to Allison Hardy’s 6-Figure Secrets podcastConnect with Allison on InstagramGet her Subject Line Magic now!Kelly’s Links:Connect with Kelly on InstagramListen to Kelly's Entrepreneur School podcastGet her Ultimate Roadmap to Visibility Off Social now!Lacey’s Links:Connect with Lacey Cribb on InstagramSign up to her Lead Magnet Masterclass now!Sam’s Links:Connect with Samantha BurmeisterDM Sam on InstagramGer her Clickable AF CTAs now!

Jan 8, 2025 • 29min
Money First: How to Make Sure Your Marketing Does its Job to Grow Your Sales With Frenchie Ferenczi
Frenchie Ferenczi joins us again to share her expert insights on making your marketing strategies work harder for your sales. With a track record of scaling businesses and mentoring over a thousand entrepreneurs, she knows what it takes to convert marketing efforts into real revenue and impact. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We break down how to ensure your marketing isn't just consuming time but actively contributing to your business growth. We also talk about the importance of having clear goals for each marketing task and how a strategic approach can transform your efforts from mere activities into results-driven campaigns. If you're looking to get your marketing to do more heavy lifting for your sales, this discussion is a goldmine!Watch the previous episode on YouTube 'Six Figures Helping Founders, Creatives, and Business Leaders Increase Revenue & Impact featuring Frenchie Ferenczi' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Frenchie's Links:Connect with Frenchie on Instagram or LinkedInGet her Free Weekly Accountability Check-Ins now!

Jan 6, 2025 • 31min
Six Figures Helping Founders, Creatives, and Business Leaders Increase Revenue & Impact featuring Frenchie Ferenczi
Meet Frenchie Ferenczi, a seasoned business consultant who helps founders, creatives, and business leaders boost their revenue and impact. She has experience scaling companies like The Wing to $100 million, managing teams of over 50 people, and mentoring over 1,000 entrepreneurs. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Frenchie shares powerful strategies that have helped her clients maximize their business potential, with insights on scaling strategically, leadership, and fostering meaningful growth. She also discusses the critical role of mindset in driving growth and how to overcome common obstacles when scaling a business. Watch the next episode on YouTube 'Money First: How to Make Sure Your Marketing Does its Job to Grow Your Sales With Frenchie Ferenczi' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Frenchie's Links:Connect with Frenchie on Instagram or LinkedInGet her Free Weekly Accountability Check-Ins now!

Jan 3, 2025 • 9min
Wide Open Facebook Ad Audience Targeting: The Good, the Bad, and the Results
Let's talk about broad audience targeting for Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll learn the ins and outs of broad targeting—what it is, when it works, and the strategic way to employ it without diluting your ad effectiveness.I'll share with you when to let the Facebook algorithm take the wheel and how to do it smartly to boost your ad performance. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Jan 1, 2025 • 34min
7 Keys to Getting All the Course Sales You Want with Mindi Huebner
We're back with Mindy Huebner, an expert in intuitive mindset mastery and neuro-linguistic programming. She specializes in helping high-achieving women overcome self-sabotage by rewiring their brains. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We talk about Mindy's proven strategies to release limiting beliefs and embody your best self. She's got some golden insights that can transform the way you approach both life and business, so tune in for some actionable tips that could really change the game for you. Watch the previous episode on YouTube '6-Figures Rewiring the Mindsets of High Achieving Women For More Success Featuring Mindi Huebner' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Mindi's Links:Connect with Mindi on Instagram and TikTokGet her Free Meditation now!

Dec 30, 2024 • 29min
6-Figures Rewiring the Mindsets of High Achieving Women For More Success Featuring Mindi Huebner
Mindi Huebner is an Intuitive Mindset Mastery Coach, certified NLP practitioner and Clinical Hypnotherapist. She knows rewiring your brain is the key to creating a soul aligned business and extraordinary life. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help She shares her journey of building a soul-aligned business by rewiring the brain to break free from self-sabotage and limiting beliefs. Mindy also gives us a peek into her current offerings and how she's helping high-achieving women step into their power. Plus, we talk about the seven keys to success in our next episode. Join us for an episode of transformative power of mindset mastery! Watch the next episode on YouTube '7 Keys to Getting All the Course Sales You Want with Mindi Huebner' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Mindi's Links:Connect with Mindi on Instagram and TikTokGet her Free Meditation now!

Dec 27, 2024 • 16min
The Best 2024 Ad Strategies That I'll Use in 2025
Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic gold medal testing framework, advantage plus audiences, and creative strategies to boost your ad performance. Join us as we share the strategies that have significantly reduced ad costs and improved outcomes for our clients. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram
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