

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Feb 21, 2025 • 14min
Why I Let Go of My Old Courses to Create New Ones
Out with the old, in with the new! I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I share why I made the switch, the lessons I've learned, and how the new courses focus on actionable, simpler strategies that get real results.If you've been thinking about updating your own courses too, this might just spark some ideas! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Feb 19, 2025 • 39min
The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon
We're back with Dielle Charon, a certified life coach and sales expert who transitioned from a 9-5 job to coaching and empowering women of color to achieve seven-figure incomes. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Dielle introduces her Power 75 Framework, which goes beyond the usual sales methods to create more genuine client interactions. Her framework focuses on building real connections and trust, transforming how sales are done.She also talks about the challenges and lessons learned from growing her agency, like hiring the right people and running test projects that mimic real-life pressures, ensuring her team consistently delivers top-notch quality. Watch the previous episode on YouTube 'Making Seven figures teaching sales to women of color featuring Dielle Charon' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelDielle's Links:Connect with Dielle on InstagramSubscribe to Dielle's YouTube ChannelSign up to her FREE Webinar Training here!

Feb 17, 2025 • 39min
Making Seven Figures Teaching Sales to Women of Color Featuring Dielle Charon
Dielle Charon, MSW, is a certified life coach and 7-figure sales expert for WOC coaches. Dielle shares her journey from social work to empowering women of color through her sales programs, Five Figure Freedom and Six Figure Liberation. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Dielle discusses sales strategies that can transform your business and the importance of personal development in pushing past your limits.Learn how Dielle's programs guide women toward financial independence and success in coaching! Watch the next episode on YouTube 'The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelDielle's Links:Connect with Dielle on InstagramSubscribe to Dielle's YouTube ChannelSign up to her FREE Webinar Training here!

Feb 14, 2025 • 13min
How to Run Ads on Instagram in 2025 (for Course Creators and Coaches)
Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch this episode on YouTube!Visit The Art of Online Business website for Facebook Ads help I walk you through setting up your ad in Meta Ad Manager, selecting the right targeting options, and ensuring your ad is optimized for Instagram placements only. If you're focusing on generating leads through Instagram, this will streamline your process and improve your ad performance! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Feb 12, 2025 • 30min
Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen
Krissy Chin and Claire VanBemmelen, both Kajabi experts and website builders, share smart strategies for effective online business design. They emphasize strategy over aesthetics, highlighting the need to focus on customer needs instead of personal achievements. The duo discusses pitfalls to avoid in website design and introduces their innovative 'One Page Website in a Day' service, which simplifies the web development process. They stress the balance between compelling visuals and clear messaging to truly convert visitors into customers.

Feb 10, 2025 • 32min
How Two Sisters Built a Successful Website Design Business Featuring Krissy Chin & Claire VanBemmelen
Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that look good and work well. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Today, they share how they combine their skills to make websites that are not only beautiful but also help businesses grow by attracting more customers. Krissy and Claire also explain how they work together as sisters and how their different skills assist them in making decisions that benefit their business and help their clients the most. Learn many valuable tips for anyone who wants to improve their website and learn how to collaborate effectively with others, even if it’s with your sister! Create or improve your website today: Get access to Krissy & Claire's "One Page Website in a Day" here! Watch the next episode on YouTube 'Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKrissy and Claire's Links:Connect with Krissy and Claire on InstagramTake their Margarita Marketing Quiz today and discover your unique qualities that will help your website wow!

Feb 7, 2025 • 4min
What a Sales Copywriter Taught Me About My Low-Ticket Offer Sales Page
Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions.I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Feb 5, 2025 • 24min
Getting less than 100 downloads per episode? DO THIS. Featuring Justin Schenck
Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of persistence in podcast success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Justin shares his journey from reaching out to big names to cultivating valuable connections, emphasizing the importance of offering value to both listeners and guests. He encourages podcasters to overcome the fear of starting, take action, and focus on making impactful connections through their podcasting journey. Watch the previous episode on YouTube 'Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck ' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJustin's Links:Connect with Justin on InstagramSign up to his Growth Now Summit LIVE today!

Feb 3, 2025 • 29min
Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck
Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. Justin opens up about transforming his podcast into a diverse business empire, touching on how he leveraged brand deals and live events to fuel his growth. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We explore the importance of adapting and pivoting strategies to maintain business resilience, offering you actionable insights on how to manage setbacks and capitalize on new opportunities. Watch the next episode on YouTube 'Getting less than 100 downloads per episode DO THIS Featuring Justin Schenck' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJustin's Links:Connect with Justin on InstagramSign up to his Growth Now Summit LIVE today!

Jan 31, 2025 • 12min
The Power of Having Multiple Ads Strategies in your Back Pocket
Just like wearing extra layers for cold weather, it's smart to keep several ad strategies ready for use. Today, I talk about the importance of adapting to challenges in ad management with practical examples from my own experiences. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll learn how to adjust your strategies using my Olympic Gold Medal Testing Framework to decrease lead costs effectively. I also share methods to refine your advertising approach, helping you achieve better results and utilize your budget efficiently. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel