
The Art of Online Business
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Latest episodes

Dec 27, 2024 • 16min
The Best 2024 Ad Strategies That I'll Use in 2025
Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic gold medal testing framework, advantage plus audiences, and creative strategies to boost your ad performance. Join us as we share the strategies that have significantly reduced ad costs and improved outcomes for our clients. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Dec 25, 2024 • 29min
Get Found On Google With Laura Jawad
If you've ever struggled to get your website ranked by Google, Laura an SEO expert, breaks down common pitfalls that keep your site from ranking. We talked about the practical steps you can take to make your site more visible without relying solely on social media. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help As someone who's used her strategies on my own site, I can vouch for their effectiveness. Laura brings a mix of technical prowess and real-world experience, making this advice invaluable for anyone looking to boost their online presence. Join us as we explore how to get found on Google and make your website work harder for you. Watch the previous episode on YouTube 'Why You Shouldn't Sleep on Google Featuring Laura Jawad'Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLaura's Links:Connect with Laura on LinkedIn and InstagramGrab her Free Simplified SEO GuideDownload her Free SEO Kickstart KitCheck out her SEO Audit Services

Dec 23, 2024 • 19min
Why You Shouldn't Sleep on SEO Featuring Laura Jawad
I’m excited to share the spotlight with Laura Jawad, an SEO strategist who dramatically transformed my invisible website into a Google-friendly platform. If you’ve ever felt skeptical about SEO or unsure about its impact, you’re going to want to tune in. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Laura not only revolutionized my online presence but also built her businesses around the robust strategy of SEO. She’s here to share the process and show how actionable SEO can fill your client roster without depending on the whims of social media. Join us as Laura talks about her journey and shares invaluable insights that could change the way you attract clients online. Watch the next episode on YouTube 'Get Found on Google Featuring Laura Jawad'Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLaura's Links:Connect with Laura on LinkedIn and InstagramGrab her Free Simplified SEO GuideDownload her Free SEO Kickstart KitCheck out her SEO Audit Services

Dec 20, 2024 • 12min
Before You Boost Your Instagram Post - DO THIS FIRST
Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. Learn how to run smarter campaigns that actually grow your list, attract quality leads, and convert them into paying customers.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Dec 18, 2024 • 19min
Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato
Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online course business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Kasey expands on the 'VIBE' strategy—Vision, Intentionality, Balance, and Evolution—which aims not just to survive tough times but to thrive beyond them. Kasey's insights are particularly crucial for anyone looking to lead confidently, whether you’re steering a team or managing solo projects. Watch the previous episode ‘V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Kasey’s Links:Connect with Kasey on LinkedIn or Instagram Get her Time Blocking Tool!Get her Business Growth Cheat Sheet!

Dec 16, 2024 • 31min
V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers
Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to launching a global skincare brand and juggling multiple successful enterprises. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Kasey shares how she navigates business ups and downs, keeping both profit and passion in play. Kasey also offers insights on managing a happy life outside of her business demands, ensuring you leave with both strategies and inspiration to apply to your own ventures. Watch the episode ‘Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Kasey’s Links:DM Kasey via LinkedIn or Instagram to schedule a call!Get her Time Blocking Tool!

Dec 13, 2024 • 11min
Direct vs. Indirect Visuals: Which Ads Drive More Sales?
Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Dec 11, 2024 • 22min
How to Turn Your Newsletter into a Profit-Generating Asset With Dr. Destini Copp
Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your business. She also lays out easy steps to improve your newsletter's performance, aiming to help you make more money without being tied down by constant work or social media stress. Watch the previous episode ‘Earning 6 Figures Teaching Email List Monetization with Dr Destini Copp’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Dr. Destini’s Links:Connect with Dr. Destini Copp on LinkedInVisit Dr. Destini’s websiteJoin the Newsletter Profit Club (collab app with free lifetime access)Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list)

Dec 9, 2024 • 34min
Earning 6-Figures Teaching Email List Monetization with Dr. Destini Copp
Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively. Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr Destini Copp’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Dr. Destini’s Links:Connect with Dr. Destini Copp on LinkedInVisit Dr. Destini’s websiteJoin the Newsletter Profit Club (collab app with free lifetime access)Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list)

Dec 6, 2024 • 25min
What to Do If You've Tried Facebook Ads and Lost Money
We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads. Watch this episode on our YouTube channel! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.