The Art of Online Business The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins
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Mar 26, 2025 
Gillian Perkins, CEO of Startup Society and popular YouTuber, shares her expertise on converting YouTube traffic into sales. She reveals how YouTube’s algorithm warms leads effectively and walks through her sales funnel process, from engaging videos to email sequences. Gillian discusses balancing content creation with family life and emphasizes integrity in sales. Her insights on optimizing conversion rates and using automated webinars provide a roadmap for anyone looking to build a profitable online business.
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YouTube Channel Growth
- Gillian Perkins grew her YouTube channel to over 700,000 subscribers.
- She saw faster growth initially, now averaging 2-3,000 new subscribers monthly.
YouTube for Lead Generation
- YouTube's algorithm effectively warms up leads, making them more receptive to sales.
- Most sales don't happen directly on YouTube but through email marketing.
Convert YouTube Viewers to Email Subscribers
- Include an opt-in offer in every YouTube video to convert viewers to email subscribers.
- Webinars are the most effective lead magnets, converting around 5% of traffic into paying customers.