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The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins

The Art of Online Business

CHAPTER

Maximizing Conversion Rates and Ad Testing Strategies

This chapter discusses strategies for improving conversion rates on opt-in pages for webinar registrations and highlights the significance of tracking key metrics. The speakers also compare the effectiveness of Facebook and Instagram ads for driving traffic, while promoting a course aimed at reducing lead costs.

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