The Art of Online Business

Brooklyn Grotte, a luxury photographer and business coach, reveals how she transformed her photography business with a $27 low-ticket offer funnel that boasts a 3x return on ad spend through Facebook Ads. She shares valuable insights on crafting enticing offers, efficiently managing ad spend, and the significance of testing creatives. Brooklyn emphasizes a sustainable growth approach, leveraging her experiences to help other photographers achieve success. Her practical tips and strategies make this discussion a treasure trove for aspiring entrepreneurs!

A membership owner shares how they broke even on Day 1 using Facebook and Instagram ads after mastering ad testing. They discuss strategies to cut lead generation costs and ways to boost average order value. The conversation also highlights the benefits of switching from free lead magnets to low-ticket offers for better profitability. Listeners gain insights into optimizing ad strategies and enhancing cash flow, making online business more profitable.

Unlock the secrets of effective lead generation with Facebook and Instagram ads tailored for Mailchimp users. Discover how to utilize the Meta Pixel to track leads accurately, despite platform limitations. Learn the benefits of creating a dedicated landing page for your ads and why your freebie shouldn't be on the thank you page. This simple tweak can significantly boost your email open rates! Plus, get insights on setting up Event Manager for smarter ad decisions.

Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. She is passionate about helping her students transition from task-based virtual assistants to skilled marketing professionals who can confidently command premium rates and deliver high-value services.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Emily shares how she built her business from scratch, why she chose to focus on training marketing assistants instead of general VAs, and the key signs that it’s time to start growing your team.We get into the real challenges that come with hiring, how to decide between overseas or local support, and why it’s better to start small now rather than wait until you’re completely overwhelmed. Emily also reveals some of the biggest mistakes business owners make when hiring—and what you can do to avoid them.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel‍‍ ‍‍ ‍‍Emily’s Links:Connect with Emily on Instagram, Facebook, TikTok and LinkedInJoin her Facebook Group “Emily’s Unicorn Digital Marketing Assistant Lab”Subscribe to her YouTube channelSubmit your virtual assistant or marketing assistant job opening

Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’ve ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Let’s talk about how showing the price up front saves you from paying for clicks from the wrong people and leads to stronger sales. I’ll also share some quick tips on how to price your low-ticket offers for cold audiences—people who’ve never heard of you before.One of my go-to rules? Keep your offer under $47. It’s a price point that usually works really well with cold traffic and feels like a no-brainer for your audience.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it’s so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out. Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissionsocial. Through both ventures, she helps business owners grow with purpose and build real relationships—not just followers. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Jac joins us again to share her best Instagram growth tips, especially for local businesses with a physical store trying to grow online and turn followers into real customers. Jac explains how she uses remixing, smart caption placement, SEO-style tricks, and easy batching to help clients get noticed and grow faster. We also talk about what Instagram wants right now—and how to work with the algorithm instead of fighting it. ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the previous episode on YouTube, "Building a Business Around Faith and Friendship featuring Jac Kalaher"‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel‍‍ ‍‍ ‍‍Jac's Links:Connect with Jac on InstagramFollow St John’s BFF on Instagram

Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Jac shares how she goes from feeling lonely after a military move to starting a fast-growing local group and launching her own social media agency. She tells the story of how St. Johns BFF (Business, Faith, and Friendship) started because people in her community needed real connection—and how following faith, not just hustle, helped her take the next right steps. We also talk about the hardest year she’s faced financially and how she stayed focused on her mission, even when it didn’t make sense on paper. Jac’s journey is full of brave steps, strong faith, and a deep love for helping others. ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "Give Instagram What It Wants How to Grow Faster Featuring Jac Kalaher"‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel‍‍ ‍‍ ‍‍Jac's Links:Connect with Jac on InstagramFollow St John’s BFF on Instagram

If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what to check so Meta doesn’t automatically change your targeting. I’ll also explain when Advantage Detailed Targeting can make things worse, how to protect your best audiences, and why Meta’s default settings might be hurting your funnel—even if everything else looks good. This one small fix can help keep your ads working well, especially if you already found what works. Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel