How Early Should You Turn Your Ads On Before A Launch?

6 snips

Jul 28, 2025

Discover the best strategies for launching Facebook and Instagram ads just in time for your product launch. Learn why starting two weeks early is crucial, and when some projects might need even more lead time. Avoid common pitfalls that can hurt webinar attendance and streamline your ad preparation with a simple, actionable timeline. Plus, get insider tips on optimizing ad performance while keeping stress to a minimum!

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ADVICE

Ideal Launch Ads Timing

Turn on Facebook and Instagram ads two weeks before your launch for best lead cost and engagement balance.
Starting too early causes sign-ups to forget, too late leads to higher ad spend and stress.

INSIGHT

Opt-Out Impact on Ad Optimization

Due to iPhone user tracking opt-outs, Facebook ads need more time to gather data for optimization.
Running ads three weeks ahead helps improve performance especially for smaller or cold audiences.

ADVICE

Six Weeks Prior: Prepare Ads

Start creating new ad copy and graphics six weeks before your launch to test what resonates.
Use pain points and frustrations your launch solves for targeted ad messaging.

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