Frannie Wilson, Co-founder of Ampersand studios, gets tips on product launches from Nathan. They discuss tiered pricing, timing, and buyer psychology. Frannie learns about scarcity, momentum building, and effective pricing strategies. They cover post-launch follow-up, branding, and content creation consistency.

Frannie Wilson, co-founder of Ampersand Studios and branding specialist, shares her insights into effective branding. She debunks common misconceptions and emphasizes that branding goes beyond visuals to encompass customer experiences. Frannie discusses the importance of consistency in interactions, authentic communication, and the creation of a brand guide. She also introduces a brand persona quiz to help individuals uncover their unique identity. Fun and authenticity are highlighted as key elements in attracting and engaging clients.

Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her journey of transforming a local studio into a successful online brand. She discusses the challenges of expanding into digital products and the pivotal role of community and networking. Frannie reflects on their unique origin story, starting as wedding photographers during the recession, and the shifts in their business focus over the years. She also touches on current ventures in e-commerce and the importance of adaptability in the ever-evolving online landscape.