Frannie Wilson, co-founder of Ampersand Studios and branding specialist, shares her insights into effective branding. She debunks common misconceptions and emphasizes that branding goes beyond visuals to encompass customer experiences. Frannie discusses the importance of consistency in interactions, authentic communication, and the creation of a brand guide. She also introduces a brand persona quiz to help individuals uncover their unique identity. Fun and authenticity are highlighted as key elements in attracting and engaging clients.