3min chapter

The Art of Online Business cover image

Building Trust With People That Have Never Heard Of You, With Frannie Wilson

The Art of Online Business

CHAPTER

Crafting Authentic Brand Communication

This chapter delves into the importance of branding and the creation of a comprehensive brand guide for effective communication across social media. It emphasizes personalizing brand identity, whether for large organizations or individual creators, and stresses the significance of authenticity in audience engagement.

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