Building Trust With People That Have Never Heard Of You, With Frannie Wilson
The Art of Online Business
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The Essence of Branding: Beyond Logos to Customer Experience
This chapter explores the fundamental elements of branding, emphasizing that it is about the feelings and experiences tied to a brand, not just its visual identity. It underscores the necessity of consistency in customer interactions to foster loyalty and align customer expectations with their actual experiences.
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Transcript
