I Launched a $20,000 Digital Product in 24 Hours, Here’s How | 038

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Jul 25, 2024

Frannie Wilson, Co-founder of Ampersand studios, gets tips on product launches from Nathan. They discuss tiered pricing, timing, and buyer psychology. Frannie learns about scarcity, momentum building, and effective pricing strategies. They cover post-launch follow-up, branding, and content creation consistency.

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Intro

00:00 • 2min

Exploring Business Partnerships, Scaling Teams, and Digital Products

01:31 • 2min

Strategies for Launching and Pricing a Digital Product

03:11 • 19min

Strategic Teasing and Follow-Up for Product Launches

22:05 • 8min

Transitioning to a New Platform and Community Engagement Strategies

29:54 • 2min

Building a Consistent and Memorable Brand as a Content Creator

31:52 • 8min

Discussing 'Rope Drop' Strategy for Successful Product Launch

40:21 • 3min

Are you leaving money on the table with your product launches?

Too many entrepreneurs make critical mistakes that tank their sales and leave them wondering “what went wrong?”

In this episode, Nathan coaches Frannie Wilson, co-founder of Ampersand studios, on her upcoming product launch.

Tune in to discover promotional tactics that’ll have your audience ready to buy, the power of tiered pricing, and the secret to timing your launch for maximum impact.

Timestamps:
00:00 Introduction
00:49 Frannie's Business Overview
02:33 Revenue Streams Breakdown
03:51 Upcoming Course Launch
05:16 Pricing Tiers Strategy
06:40 Price Anchoring
08:30 Timing Launches
10:00 Biggest Product Launch Mistakes
13:32 Separating the Offer from the Purchase
17:33 Types of Scarcity
19:08 Building Momentum in Launches
22:03 Exact Launch Strategy Blueprint
23:08 Understanding Buyer Psychology
24:17 Audience Segmentation and Adjusting Offers
25:31 Effective Pricing Strategies
26:12 Post-Launch Follow-Up
33:46 Personal Branding Insights
38:09 Consistency in Content Creation
40:25 Innovative Marketing Terminology
41:34 Closing Thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Frannie:
YouTube: https://www.youtube.com/@ampersand-studios
Instagram: https://www.instagram.com/frannie_pack/
LinkedIn: https://www.linkedin.com/in/frannie-wilson-687b61104/
Website - https://ampersand-studios.com/

Featured in this episode:
Ampersand Studios: https://ampersand-studios.com/
Bimma: https://www.instagram.com/bimmawilliams/
Jefferson: https://www.instagram.com/jefferson_fisher/
ConvertKit: https://convertkit.com/
Craft and Commerce: https://conference.convertkit.com/
Mighty Networks: https://www.mightynetworks.com/

Highlights:
05:38 Nathan explains price anchoring
10:00 Common mistakes in product launches
18:16 Exploring various types of scarcity
23:26 Preparing customers to purchase
24:35 Mastering the art of downselling
27:00 Instagram vs. email