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The Nathan Barry Show
I Launched a $20,000 Digital Product in 24 Hours, Here’s How | 038
Jul 25, 2024
43:01
Snipd AI
Frannie Wilson, Co-founder of Ampersand studios, gets tips on product launches from Nathan. They discuss tiered pricing, timing, and buyer psychology. Frannie learns about scarcity, momentum building, and effective pricing strategies. They cover post-launch follow-up, branding, and content creation consistency.
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Quick takeaways
- Offering tiered pricing and creating different types of scarcity can enhance a launch strategy by providing various entry points for customers and building momentum.
- Consistency in content creation and personal branding insights are crucial for reinforcing brand recognition and establishing lasting connections with audiences.
Deep dives
Launch Strategy and Pricing Tiers
Offering tiered pricing and creating different types of scarcity can enhance a launch strategy. Tiered pricing allows for various entry points for customers and can increase revenue. Including scarcity elements like limited quantity or exclusive bonuses can build momentum and influence potential buyers.
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Listen to the best highlights from the podcasts you love and dive into the full episode