The Art of Online Business

Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her journey of transforming a local studio into a successful online brand. She discusses the challenges of expanding into digital products and the pivotal role of community and networking. Frannie reflects on their unique origin story, starting as wedding photographers during the recession, and the shifts in their business focus over the years. She also touches on current ventures in e-commerce and the importance of adaptability in the ever-evolving online landscape.

Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ ‍‍Watch the previous episode with Allison Hardy, Transforming Setbacks into Success with Email Marketing StrategistPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllison’s Links:Listen to Allison Hardy’s 6-Figure Secrets podcastJoin the Funnel Of The Month ClubDM Allison: www.instagram.com/allison_hardy_Get Allison’s The $80,000 Email Template

Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships.  ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Watch the episode Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllison’s Links:Listen to Allison Hardy’s 6-Figure Secrets podcastJoin the Funnel Of The Month ClubDM Allison: www.instagram.com/allison_hardy_Get Allison’s The $80,000 Email Template

I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about optimizing your Facebook ads, managing ad spend effectively, and ensuring your launch emails are keeping your audience engaged and ready to participate.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be.  ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new directionListen to episode 720 to get to know Kwadwo ‍‍ ‍‍ ‍‍ ‍‍Watch Jeff's previous episode "Holistic Transformation on the Way to Building a $200 Million Empire"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jeff’s Links:DM Jeff on InstagramGet Jeff’s free worksheetsSubscribe to Jeff Lerner’s YouTube channelListen to Jeff Lerner’s Unlock Your Potential podcastWatch the episode with Mike Dillard on how Jeff set up his bizGet Jeff’s book: Unlock Your Potential

Jeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touching on the importance of personal growth and holistic transformation in achieving business success.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new directionListen to episode 720 to get to know KwadwoWatch the episode with Mike Dillard on how Jeff set up his bizGet the Your Personality Tree book ‍‍ ‍‍Watch Jeff's next episode "Building a Meaningful Life Beyond Money"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJeff’s Links:DM Jeff on InstagramGet Jeff’s free worksheetsSubscribe to Jeff Lerner’s YouTube channelListen to Jeff Lerner’s Unlock Your Potential podcastWatch the episode with Mike Dillard on how Jeff set up his bizGet Jeff’s book: Unlock Your Potential

Jordan Godbey, from Growth Community, discusses the transformative power of adding a community aspect to your online courses. Jordan shares his expert insights on designing, building, and launching successful online communities that enhance learning and increase course completion rates.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the Growth Community Launch RoadmapGet the 10k/month Community Course ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJordan’s Links:Visit Jordan’s website: https://growthcommunity.co Growth Community Launch Roadmap10k/month Community Course

Linda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into creating meaningful connections to boost your visibility. She shares why investing in relationships with mentors, clients, and peers can skyrocket your business growth.   ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Join the Mixer Mind waitlist ‍‍ ‍‍Listen to Linda Sidhu’s previous episode: From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda SidhuPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLinda’s Links:DM Linda: https://www.instagram.com/iamlindasidhu/Join the Mixer Mind waitlistTake Linda’s Quiz

Linda Sidhu, the Quiz Queen and creator of the MixerMind. Joining her MixerMind has easily been the second highest ROI business activity that I've done in 2024.  Linda is a master at using personality quizzes to generate leads and building vibrant communities through meaningful connections. We chat about her journey, her unique approach to creating impactful community spaces, and how these strategies can elevate any business. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Linda Sidhu ‍‍ ‍‍Watch the episode "Increasing Your Visibility Through Partnerships with Linda Sidhu"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLinda’s Links:DM Linda: https://www.instagram.com/iamlindasidhu/Take Linda’s Quiz