The Art of Online Business

Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Instead, Belinda offers alternative methods that can foster deeper connections and better engagement with your ideal students.We dive into how these principles can shift your focus away from trying to stand out for uniqueness alone and towards creating genuine connections with your audience. Watch the previous episode “How She Built A Copywriting Business With Belinda Weaver.” Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBelinda’s Links:DM Belinda on InstagramFollow her on FacebookSubscribe to her YouTube channelConnect on LinkedInFollow her on Threads

We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businessesWe also preview what's to come in our next discussion, where Belinda will debunk common myths about unique selling propositions and what really attracts an aligned audience.Watch the “How to Attract Loyal Clients Without the Hassle with Belinda Weaver” Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBelinda’s Links:DM Belinda on InstagramFollow her on FacebookSubscribe to her YouTube channelConnect on LinkedInFollow her on Threads

My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you’re into courses or memberships. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Watch the previous episode “6-Figures Per Year Teaching Pinterest Marketing with Heather Farris"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelHeather’s Links:Get Heather’s FREE Pinterest Strategy GuideDM Heather on IGSubscribe to Heather’s YouTube channelFollow Heather on PinterestFollow Heather on TikTok

We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest, Heather was crunching numbers as an accountant. Hear about her journey from spreadsheets to pin boards and how she leverages Pinterest to boost online traffic and sales. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Watch the episode "Why Try Pinterest Ads in 2024 with Heather Farris"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelHeather’s Links:Get Heather’s FREE Pinterest Strategy GuideDM Heather on IGSubscribe to Heather’s YouTube channelFollow Heather on PinterestFollow Heather on TikTok

In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into clients or customers. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 Biggest Facebook Ad Mistakes from Kwadwo ‍‍ ‍‍Watch the previous episodes of this three-part series:Set your launch up for success with a pre-launchHow to launch like a pro (even if you don’t have a huge team)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllison’s Links:DM Allison on IGGet Allison’s $80,000 email templateBrenna’s Links:DM Brenna on IGGet Brenna’s Pre-Launch Cheat Sheet

In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 Biggest Facebook Ad Mistakes from Kwadwo ‍‍ ‍‍Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strategies to maximize open cart)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllison’s Links:DM Allison on IGGet Allison’s $80,000 email templateBrenna’s Links:DM Brenna on IGGet Brenna’s Pre-Launch Cheat Sheet

The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan.  Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 Biggest Facebook Ad Mistakes from Kwadwo ‍‍ ‍‍Watch the next episode of this three-part series: How to launch like a pro (even if you don’t have a huge team)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllison’s Links:DM Allison on IGGet Allison’s $80,000 email templateBrenna’s Links:DM Brenna on IGGet Brenna’s Pre-Launch Cheat Sheet

Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches. From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpThe 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results Check out the video on YouTube and connect with us through the links in the show notes below.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLatesha’s Links:Get Latesha's Freebie: Lead OverflowDownload the Marketing Momentum BlueprintDM Latesha on IGListen to the Revolutionary CEO podcastChelsea’s Links:Get Chelsea’s 5 & 6-Figure Launch Funnel Case StudiesDM Chelsea on IGAshley’s Links:Get Ashley’s Freebie: High Ticket Launch PlanDM Ashley on IG

Frannie Wilson, co-founder of Ampersand Studios and branding specialist, shares her insights into effective branding. She debunks common misconceptions and emphasizes that branding goes beyond visuals to encompass customer experiences. Frannie discusses the importance of consistency in interactions, authentic communication, and the creation of a brand guide. She also introduces a brand persona quiz to help individuals uncover their unique identity. Fun and authenticity are highlighted as key elements in attracting and engaging clients.