I'm breaking down the anatomy of successful Facebook ads, showing you how to optimize the visual and textual components for maximum impact. Check out examples from my clients on my YouTube channel or follow along here as I describe how to make every part of your ad work hard for your business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Watch the YouTube version of this podcast!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsVisit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

Video strategist Ben Amos shares insights on tailoring video content for different stages of the customer journey and enhancing video strategy. Topics include strategic approaches to video content creation, elements of video strategy in an upcoming book, strategic video production decisions, and creating authentic video content using accessible tools.

Join me as I catch up with Ben Amos, a former coaching student who's now an expert in video marketing. We reminisce about our first meeting and talk about how speaking at Social Media Marketing World catapulted his career. Ben also shares invaluable insights into how he's evolved his business strategies post-pandemic and balances his passion for teaching video strategy with running his agency. Watch the episode Video Strategy That Unlocks Sales With Ben Amos (releases May 22nd).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramBen’s Links:Visit Ben Amos’ websiteDM Ben: https://www.instagram.com/engage_ben/Check out the free chapters from his upcoming bookTimestamps:0:00 Ben's Social Media Marketing Journey15:05 Entrepreneurial Journey and Focusing on Success24:59 Spider Killing and Online Video Strategy

I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you. You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Say hi to Kwadwo on Instagram

Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life. Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.Visit Sam’s websiteCheckout Sam’s Copy ShopConnect with Sam on InstagramKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSamantha’s Links:Connect with Samantha BurmeisterDM Sam: https://www.instagram.com/nomad.copy/Timestamps:0:00 Copy Comes Before Design9:15 Travel, Writing, and Cultural Sensitivity21:51 Optimizing Sales and Email Strategies

Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali. Watch Why Copywriting Trumps Website Design with Samantha Burmeister (releases May 15th)!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Learn the 7 biggest FB Ad mistakes course creators make that burn through $$$ and kill results!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo! Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSamantha’s Links:Connect with Samantha BurmeisterDM Sam: https://www.instagram.com/nomad.copy/Timestamps:0:00 Digital Nomad Lifestyle in Bali15:36 Career Transition and Online Entrepreneurship Journey23:09 Journey to Nomad Copy Business30:53 Ad Copy and Funnel Sales

iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that  you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel.) Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Watch the tutorial on YouTubeVisit Kwadwo’s website for Facebook Ads helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsSay hi to Kwadwo on Instagram

I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect. Watch the ‘Before We Hit Record’ episode and get to know TaVona Denise.TaVona shares how leveraging the Oprah effect through guest appearances on other platforms can enhance your reach, shorten the sales cycle, and attract clients. We also discuss the value of working smarter, not harder, and how to leverage collaborations to boost your brand. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to episode 672, How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona DeniseGet your Referral Ready ChecklistKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTaVona’s Links:Connect with TaVona DeniseDM TaVona: https://www.instagram.com/tavonadenise/Get your Referral Ready ChecklistTimestamps:0:00 Entrepreneurial Strategies and Personal Connections4:43 The Power of the Oprah Effect13:09 Maximizing Marketing Efficiency Through Collaboration

I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist.Watch the guest expert episode with TaVona Denise (releases May 8th): Use Minimalist Marketing & The Oprah Effect To Grow Your BusinessWe discuss her journey from physical therapy to life coaching and eventually moving to Mexico. TaVona shares insights on going through business challenges, the perks of running a business while living abroad, and the cultural nuances of dating in a foreign country. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 672, How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona DeniseListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTaVona’s Links:Connect with TaVona DeniseDM TaVona: https://www.instagram.com/tavonadenise/Timestamps:0:00 Transition From Physical Therapist to Coach13:04 Life Coach Transition Through Pandemic20:44 Expats' Life and Business Strategies32:41 Living Abroad and Language Learning41:16 Changing Hosts and Exciting Interviews

In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Watch and see the sample screenshots on YouTubeDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram