

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Oct 4, 2024 • 14min
Key Meta Ads Metrics Every Course Creator Should Track
My wife, Jamie, joins me as my new co-host. Over the past six months, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. We're leveraging my years of experience with her fresh perspective to create a dynamic that’s really beneficial for our clients. Today, we’ll discuss the essential metrics every course creator should monitor when running their own Facebook ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill results Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Oct 2, 2024 • 28min
Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey
Abagail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—something she’s mastered en route to building her seven-figure business. She’ll break down the mechanics of creating digital products that not only sell but serve as a precursor to higher-ticket items, ensuring a steady ascension of customer commitment and value. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Watch the previous episode ‘Abigail Pumphrey's Journey turning a layoff into a Seven Figure Success’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAbagail’s Links:Join the FREE Challenge: One-Day to Launch: Digital Product Fast TrackDM Abagail on InstagramListen to Abagail’s Podcast: Strategy Hour

Sep 30, 2024 • 32min
Abagail Pumphrey's Journey Turning a Layoff Into A Seven-Figure Success
Abagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Watch the episode ‘Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAbagail’s Links:Join the FREE Challenge: One-Day to Launch: Digital Product Fast TrackDM Abagail on InstagramListen to Abagail’s Podcast: Strategy Hour

Sep 27, 2024 • 12min
Beware of Meta Changing Your Ad Settings On You
I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpWatch the episode hereI'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Sep 25, 2024 • 27min
From Stress to Success. Optimizing Business Productivity with Neill Williams
Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their business and personal life. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Watch Neill's previous episode ‘Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill’s Links:Get the book: How To Thrive On A 10 Hour Workweek BookDM Neill on InstagramListen to her podcast: Success Genius: Where Science Meets Entrepreneurial Success

Sep 23, 2024 • 41min
Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey
Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approach to help busy entrepreneurs achieve more in less time. If you're looking to optimize your performance and productivity, you’ll want to replay this episode to absorb all the golden nuggets Neill drops. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the book: Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life Watch the episode ‘From Stress to Success Optimizing Business Productivity with Neill Williams’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill’s Links:Get the book: How To Thrive On A 10 Hour Workweek BookDM Neill on InstagramListen to her podcast: Success Genius: Where Science Meets Entrepreneurial Success

Sep 20, 2024 • 8min
Get More People to Actually Use Your Lead Magnet (So You Build More Cred)
I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because what's the point of growing your email list with folks that don't experience what your expertise can do for them? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the ‘Lead Magnet Opt-In Sequence Emails’Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsListen to Samantha Burmeister’s episode Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

6 snips
Sep 18, 2024 • 28min
100k A Year With Five Clients How To Scale Your Ad Agency With Brandi Mowles
Brandi Mowles, an entrepreneur who turned financial struggles as a new parent into a thriving ad agency, discusses how she quickly scaled her business to 100k revenue with just five clients. She shares her insights on time management and achieving work-life balance while dismantling the myth that hard work alone guarantees financial success. Mowles emphasizes the importance of strategic thinking in advertising and highlights a bootcamp for aspiring ad managers, exploring the evolving landscape of social media advertising.

Sep 16, 2024 • 30min
How Brandi Mowles Made $1M With A One Person Team
Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic moves to scale her business efficiently. She's also my Facebook ads business coach and has played a pivotal role in making my business successful.Brandi also shares the practicalities of managing and growing a business as a single entrepreneur, offering invaluable insights for anyone looking to achieve similar success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpSave your seat to the Confident Ad Manager BootcampWatch the episode ‘100k a year with five clients how to scale your ad agency with Brandi Mowles’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBrandi’s Links:Save your seat to the Confident Ad Manager BootcampDM Brandi on InstagramListen to the Serve Scale Soar Podcast

Sep 13, 2024 • 25min
When is the Right Time To Scale Your Meta Ads and Common Mistakes to Avoid
My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a significant difference in your advertising success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpWatch the episode on YouTubeLearn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel