Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins

Jacques Hopkins, an online course expert who turned his piano course into a six-figure success, discusses how ethical urgency skyrocketed his sales by 50%. He shares strategies for motivating purchases without crossing ethical lines, emphasizing that honesty is not only ethical but smart business. Jacques explores urgency tactics, the balance of evergreen sales, and the importance of clear communication with customers. Listen for some lighthearted tales of enrollment mishaps and valuable insights for aspiring course creators.