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14min chapter
Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins
The Art of Online Business
Ethical Urgency in Digital Marketing
This chapter explores the balance between urgency and ethics in digital product marketing, particularly in online course sales. The speakers discuss various urgency tactics, share personal experiences with misleading strategies, and highlight the importance of maintaining value while implementing ethical discounting. They also emphasize the necessity of aligning bonuses with course content to enhance the overall learning experience.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode