Jacques Hopkins, an online course expert who turned his piano course into a six-figure success, discusses how ethical urgency skyrocketed his sales by 50%. He shares strategies for motivating purchases without crossing ethical lines, emphasizing that honesty is not only ethical but smart business. Jacques explores urgency tactics, the balance of evergreen sales, and the importance of clear communication with customers. Listen for some lighthearted tales of enrollment mishaps and valuable insights for aspiring course creators.

Jacques Hopkins, a seasoned online course creator and coach, shares his remarkable journey from electrical engineer to successful entrepreneur with his course 'Piano in 21 Days.' He dives into the challenges he faced while launching his course and the pivotal moments that sparked his success. Jacques emphasizes the importance of follow-ups and networking for business growth, and he discusses balancing urgency with ethical marketing practices. His relatable insights are a treasure trove for both new and seasoned course creators.