The Art of Selling Online Courses 207 How I Built a $4M Course Business (Thanks to 1 YouTube Video)
Nov 18, 2025
Jacques Hopkins, the mastermind behind Piano in 21 Days and host of The Online Course Show, shares insights from his impressive $4M course journey. He emphasizes the enduring power of webinars, revealing why his two-hour presentation outshines shorter ones for conversions. One standout YouTube video continues to drive significant revenue, showcasing the platform's potential for course sales. Jacques also candidly discusses the challenges of consistent content creation and strategic traffic sources, urging creators to focus on long-term strategies.
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Webinar Plugged A Funnel Purchase Gap
- Jacques added an on-demand webinar at the start of his evergreen launch funnel to allow immediate purchases.
- That change solved a seven-day no-purchase gap and improved overall conversions for Piano in 21 Days.
Make Webinars Force Two Yeses
- Structure webinars to make attendees answer two questions: 'Can I do this?' and 'Is this the right way for me?'.
- Build paradigm shifts and objections into the webinar so viewers leave convinced on both counts.
Build Webinars From Offer To Objections
- Start webinar creation with the offer, then list false beliefs and objections before scripting.
- Pick the top three objections and craft paradigm shifts and an epiphany bridge story to address them.
