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I'm delighted to have Jacques Hopkins back on the podcast for another fantastic conversation.
Jacques is someone I genuinely respect in this space - not only has he built an incredibly successful piano course that's generated over $4 million in revenue, but he's also become one of the best teachers I know when it comes to helping other course creators succeed.
In this episode, we dive deep into the power of webinars and why Jacques believes they're still the gold standard for selling online courses, despite being challenging to create. We explore how one YouTube video he made eight years ago continues to drive half his revenue today, pulling in 500 views daily. Jacques shares his proven framework for what makes a webinar actually convert - including why his two-hour webinar outperforms shorter ones - and we have an honest discussion about the reality of creating consistent YouTube content.
We also get into some controversial takes about which platforms actually work for course sales (spoiler: Instagram might be wasting your time) and why YouTube's longevity makes it unbeatable for course creators. Whether you're just starting out or looking to optimize your existing funnel, this conversation is packed with actionable insights from someone who's actually done it.
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