The Art of Online Business
8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins
Oct 21, 2024
Jacques Hopkins, a seasoned online course creator and coach, shares his remarkable journey from electrical engineer to successful entrepreneur with his course 'Piano in 21 Days.' He dives into the challenges he faced while launching his course and the pivotal moments that sparked his success. Jacques emphasizes the importance of follow-ups and networking for business growth, and he discusses balancing urgency with ethical marketing practices. His relatable insights are a treasure trove for both new and seasoned course creators.
29:50
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Quick takeaways
- Jacques Hopkins transitioned from engineering to online course creation after discovering the entrepreneurial potential outlined in 'The 4-Hour Workweek'.
- The significance of ethical marketing strategies, particularly the use of urgency, is essential for building trust and maintaining customer loyalty.
Deep dives
Transition from Engineering to Online Business
The journey from a stable career in engineering to the uncertain world of online business was driven by a pivotal moment when the speaker encountered the book 'The 4-Hour Workweek'. This book challenged preconceived notions about entrepreneurship, introducing the idea of an online business model that could be pursued without high upfront capital or an extensive physical presence. After eight years of experimentation with various projects, none of which yielded success, the speaker realized that playing the piano served as a creative outlet that inspired the idea for a profitable course. Combining personal passion with unique teaching methods, the speaker launched a piano course, marking a significant career shift.
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