How a Piano Hobby Turned Into a Million-Dollar Online Course | Jacques Hopkins

Jun 1, 2025

Jacques Hopkins, an electrical engineer turned online course creator, shares his journey from frustration with traditional piano lessons to launching his successful course, Piano in 21 Days. He reveals how turning hobbies into businesses can lead to financial success. Jacques emphasizes the importance of having a unique value proposition and overcoming imposter syndrome. Listeners learn about audience-first strategies, course validation, and building a course business that supports their ideal lifestyle.

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ANECDOTE

Piano Hobby Sparks Business Idea

Jacques Hopkins procrastinated by playing piano after work, which sparked his idea for an online piano course.
His course, Piano in 21 Days, took years to become successful after that initial realization.

ANECDOTE

From Frustration to Enjoyment

Jacques hated traditional piano lessons for 12 years and only learned two songs.
He discovered a new way to play by learning chords and improvisation, which he found enjoyable and easier to learn.

ADVICE

Validate Through Live Teaching

Before creating an online course, teach your curriculum live to a small group to validate and improve it.
Early live teaching helps refine content and speeds up success compared to building the course first.

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