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The Art of Online Business

Should One Email Have More Than One Call To Action?

Jan 12, 2024
09:55

Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates.


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Timestamps:

00:00 - Introduction

03:07 - Discussion on the client's email sales sequence

03:36 - Reasoning behind having only one call to action in an email

04:27 - Decision fatigue and its impact on prospects

06:15 - The importance of serving through selling

07:20 - Mention of a funnel leak finder tool



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