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The Art of Online Business
Is running Facebook ads to your blog worth it?
Jan 3, 2024
The podcast explores the effectiveness of running Facebook ads to a blog, emphasizing the importance of setting clear objectives, tracking effectiveness, and nurturing traffic. They also discuss optimizing traffic through email marketing, developing a clearer funnel, warmer audience, and holistic strategy.
10:59
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Quick takeaways
- When running Facebook ads to your blog, it is crucial to have a clear plan and strategy to achieve specific objectives such as conversions or program sign-ups.
- Instead of relying solely on paid traffic, consider using targeted emails to engage and convert traffic, allowing for better tracking and a more defined sales funnel.
Deep dives
Consider the end goal of running Facebook ads to a blog post
When using paid traffic Facebook ads to drive traffic to a blog post, it is crucial to consider the end goal of the ads. Sending traffic to a blog post without a clear plan or strategy may not yield the desired results. Simply driving traffic to a blog post may not be enough to achieve specific objectives such as getting people to join a program or become founding members. It is important to have a well-defined plan to engage and convert the traffic effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode