Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.

In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch. 

Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.

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Links mentioned in this episode:

• Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your Offer
• Get the Pre-Launch Cheat Sheet
  
  
  

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Brenna McGowan’s Links:

• Visit Brenna’s website
• DM Brenna on Instagram
• Connect with Brenna on Facebook

Timestamps:

00:00 - Introduction

00:34 - Minimizing launch burnout through strategy

06:23 -  Market saturation impacts decision-making; allow space.

09:38 -  Utilize personality to differentiate during pre-launch period.

11:14 -  Client understanding, empathy, and pre-launch strategies fundamental.

13:48 -  Exploring authority, credibility, empathy, and personal values.

17:00 -  Generate anticipation and excitement for upcoming product launches.

20:25 -  Balancing anticipation and excitement for adult consumers.

24:40 -  Process facilitates impactful and engaging content creation.

27:06 -  Novel ideas drive dopamine and market success.

31:04 -  Program offers confidence and value for investment.

33:49 -  Parenting with presence, aiming to model calm.

37:20 -  Thank you for your time and support.