In this episode of the GrowthTLDR, with talk to Gibson Biddle, who has led product for Netflix, Chegg, and advised companies like Metromile, NerdWallet, and more. We talk to Gibson about why some companies manage to become so successful. We discuss the importance of product strategy, consumer science, and company culture. We get into how consumer science was pivotal to Netflix’s success and why Netflix’s founder Reed Hastings was so focused on making it a core part of their companies culture. We also get into a live case study to demonstrate how product leaders decide what features to launch and discuss how personal recommendations are why Netflix has become so dominant. Happy Growing!

In this episode of the GrowthTLDR, we talk to Eli Schwartz, a growth advisor to B2B and B2C companies, increasing their traffic via search. We talk to Eli about when companies should consider investing in search. We dive into building a forecasting model for SEO, why it’s so hard, how to get a somewhat accurate version, and how the best SEO approaches their work as a product manager. Happy Growing!

In this episode of the GrowthTLDR, we talk to Pulkit Agrawal, the CEO and Co-Founder of Chameleon. Chameleon provides companies with tools that help drive better product success via onboarding, feature adoption, and better upgrades. We talk to Pulkit about the repeatable formula to improve user engagement, why product marketing needs to be more accountable to user onboarding, and how product-led growth will change how we build products. Happy Growing!

In this episode of the GrowthTLDR, we talk about the relationship between marketing and data and how some of the world's best companies use data to optimize their go-to-market. We talk about the benefits of being an expert in your customer versus an expert in data, along with examples of world-class brands that excel in being customer experts. We talk about the importance of metrics and prioritizing the metrics that matter most to your growth over the next 6 to 12 months. We talk about how important it is to define those metrics, establish playbooks, and create the right team to impact those metrics. We then discuss how the best companies establish pods to make an impact against those metrics, how pods work, and the benefits of creating them. Happy Growing!

In this episode of the GrowthTLDR with talk to Adelina Peltea, the VP of Growth at Holded, a 70 person company based in Barcelona selling business software to SMBs. We talk to Adelina about her role as VP of Growth, where she manages the full customer lifecycle - marketing, sales, and customer success. We talk to Adelina about the benefits of having cross-functional pods managing different parts of the go-to-market. We got into the three-step plan she developed to help Holded grow and what signals told her it was time to invest in a new growth channel. Happy Growing!

In this episode of the GrowthTLDR, we're back with another Swipefile, where we talk about adding motivation and removing friction. Most of the goals marketing and growth teams have can be categorized as either adding motivation or removing friction. We talk about some common ways marketers add motivation, some great examples of how companies remove friction, and why product-led companies need to approach them differently. Happy Growing!

In this episode of the GrowthTLDR, we talk to James Currier, managing partner at NFX guild, serial entrepreneur, and the leading mind on network effects. James and his partners exclusively invest in companies with network effects because those companies end up being a lot more profitable. We talk to James about the most common types of network effects, how companies can add network effects to their business, and why the best companies think about building multi-channel games vs. single-player games. Happy Growing!

In this episode of the GrowthTLDR, we talk to Holly Chen, a growth advisor to numerous companies, and former global head of growth marketing at Slack. We go into what makes up a winning customer acquisition strategy. We talk about forecasting models, and how you know what hires to make. We talk about the importance of multi-attribution models and how to split your paid advertising budget across both brand and direct response. Happy Growing!

In this episode of the GrowthTLDR, we talk to Daniel Scrivner, the CEO of Flow, the modern project management tool for teams. Flow is a company at 2 million in ARR with 15 employees and has 300,000 teams who use them across 140 countries. Daniel joined as CEO almost 18 months ago. We talk to Daniel about what he focused on when becoming CEO to re-accelerate Flow's growth. We discuss the challenges of differentiating your product in a crowded market, why it's better to focus on doing a couple of things better than the competition, and why Daniel thinks of freemium as a defensive play vs. offensive. Happy Growing!

In this episode of the GrowthTLDR, we talk about a great article from Bangaly Kaba called - "The Adjacent User Theory." We summarize the main takeaways from the article and discuss how they might apply to other areas of marketing. We talk about the importance of creating content for adjacent content topics, knowing when to pivot to new growth channels, and how to enrich personas with real-world data. Happy Growing!