EP146: How Most Growth Comes from Adding Motivation and Removing Friction

In this episode of the GrowthTLDR, we're back with another Swipefile, where we talk about adding motivation and removing friction.

Most of the goals marketing and growth teams have can be categorized as either adding motivation or removing friction.

We talk about some common ways marketers add motivation, some great examples of how companies remove friction, and why product-led companies need to approach them differently.

Happy Growing!