In this episode of the GrowthTLDR, we discuss the eight critical steps to building a winning content formula. We cover the three most popular categories of content, the best research methods to building your editorial calendar, how you grow an audience for your content, and how to cross-pollinate ideas across channels. Happy Growing!

In this episode of the GrowthTLDR, we talk to Bhavneet Chahal, the CEO, and co-founder of GoSkills, about taking the company to 2 million in revenue. GoSkills is an online education company. They have 18 people who all work remotely. We talk to Bhavneet about how she started GoSkills are working at Groupon and seeing how successful promotions for courses were. We get into how Bhav differentiated her courses from competitors and what channels she pivoted to for growth after Groupon's reach began to diminish. Happy Growing

In this episode of the GrowthTLDR, we talk about what great leaders at scale-ups excel in. We discuss the importance of both hiring and retaining talent, including tips from people who've built great teams. We talk about team design and how great leaders use it as a growth lever. And finally, we talk about forecasting and why it's pivotal great leaders can build great plans. Happy Growing!

In this episode of the GrowthTLDR, we talk to Yousuf Bhaijee, the ex VP of Growth at Eaze. We talk to Yousuf about his time running growth at Eaze, an eCommerce company for on-demand Cannabis delivery. In that role, Yousuf was responsible for increasing revenue growth by 10% month on month. We discuss why the best growth teams always do a sizing exercise before committing to work on a specific opportunity. We get into the prioritization framework Yousuf used to stack rank the growth teams projects. And, we'll discuss the article Yousuf wrote on Reforge, breaking down how to calculate a word of mouth coefficient for your product. Happy Growing!

In this episode of the GrowthTLDR, we talk to Shane Murphy-Reuter, who heads up marketing for Intercom. Shane leads a marketing team of +70 people at Intercom, helping the company to move upmarket. We talk to Shane about paid advertising and how companies can more effectively split their budget across direct and brand advertising. We get into how most B2B brands don't do brand advertising well and give examples of companies who excel in that area. We then discuss the three categories of paid advertising, brand, problem, and product, and how companies should use them. Happy Growing!

In this episode of the GrowthTLDR, we talk to Krish Subramanian, the CEO, and co-founder of Chargebee. Chargebee offers subscription and billing software; they process over 3 billion dollars in annual transactions. Krish and his co-founders bootstrapped the company for the first two years, and since then have raised $40 million. We talk to Krish about how Chargebee found product-market fit, how founders should think about segmenting customers as they grow, what advice Krish would share with other founders, and the metrics all SaaS founders should be measuring. Happy Growing!

In this episode of the GrowthTLDR, we talk to Vaibhav Sahgal, the head of growth at Reddit. Reddit is one of the most popular websites on the internet, with 430 million monthly active users. During Vaibhav's time as head of growth, he has seen the team grow from 5 to 60 people. We talk to Vaibhav about the structure of the growth team and the metrics they're accountable too. We get into the first big win the growth team had at Reddit, how the team grew to over 60 people, and Vaibhav walks us through some of the latest successes the team has had. Happy Growing!

In this episode of the GrowthTLDR, we talk to Romain Dardour, the CEO and Co-Founder of Hull. Hull solves the problem of making data accessible across all marketing, sales, and customer support tools. It aggregates all of your data together into one unified profile. We talk to Romain about what customer acquisition channels are working for Hull, how Hull started life as an internal tool at a gaming company, and how Romain wants to build Hull for the mid-market. Happy Growing!

In this episode, we talk to Elena Verna, a growth advisor to many great companies and a Reforge lecturer. We talk to Elena about how most founders struggle to set up a growth function within the company. We get into the most common reasons companies build a self-serve model, how to turn more of your self-serve business into enterprise revenue, and why your product champions are a critical part of selling into large companies. Happy Growing!

In this episode of the GrowthTLDR, we talk about how product-led growth is changing how companies go-to-market. We cover four areas where product-led is changing how companies grow. We get into how b22 marketing teams need to shift from acquiring decision-makers to end-users. We get into how product teams are gaining more responsibility for companies' business metrics. We also get into how product-led is starting to make the website obsolete and what that means for marketing teams. And we discuss how product-led is disrupting how companies do both pre and post-sales. Happy Growing!