EP142: How the Adjacent User Theory Applies to Content Marketing

In this episode of the GrowthTLDR, we talk about a great article from Bangaly Kaba called - "The Adjacent User Theory."

We summarize the main takeaways from the article and discuss how they might apply to other areas of marketing.

We talk about the importance of creating content for adjacent content topics, knowing when to pivot to new growth channels, and how to enrich personas with real-world data.

Happy Growing!