In this episode of the GrowthTLDR, we talk to Rishi Mallik, the VP of Growth at Workato. Workato is an integration and automation company, and Rishi's growth team's goals are to generate more revenue for the business. We talk about the structure of the growth team at Workato and how they partner with marketing, product, and sales. We cover some of the most impactful wins from Rishi's growth team and how they've improved critical metrics like sales response times to inbound leads and triggering alerts based on companies' actions in their database. Happy Growing!

In this episode of the GrowthTLDR, we're back with another Swipefile on why marketing should be accountable for revenue. We discuss how marketing goals are separated into the things you can and can't measure. We cover the most common business models in B2B and the ownership of go-to-market metrics across different teams. We then get into how marketing can be held accountable for revenue in all these models, and how they can use that to build a forecast model to identify areas to invest in for growth.

In this episode of the GrowthTLDR, we talk to Johnny Bourafhat, the CEO and founder of Hopin. Hopin is a virtual events platform and has grown a lot over the past four months. After launching the product in private access in March, they've gone from 6 employees to over 93, with tens of thousands of customers. We talk to Johnny about how being a remote company has helped them grow so fast. We also dig into why Johnny as chosen to keep the company in private access, how he thinks about navigating growth during COVID, and what's been the hardest part of being the CEO of such a fast-growing company. Happy Growing!

In this episode of the GrowthTLDR, we talk to Jimmy Daly, the founder of SuperPath, a community to help content markets have incredible careers. We get into all aspects of content marketing -  - Why the best content marketers often want to stop writing content. - How content marketers can be more valuable if they understand how the business makes money and how sales at their company work. - Who are the best people to hire as content marketers - Why is writing art, but content marketing is an acquisition channel, and why you need both. Happy Growing!

In this episode of the GrowthTLDR, we talk to Abhi Ramesh, the CEO, and founder of Misfits Market. Misfits Market is direct to consumer grocery business where they resell grocery items via a subscription box at a substantial discount. They've also grown to over 700 employees in 20 months and raised over $100 million in funding. We talk to Abhi about the Misfits Market business model. We get into how they make money, how Abhi thinks about the long-term defensibility of the business, the critical things that have gone into their success, and what's it like to hire more than 700 people in less than two years. Happy Growing!

In this episode of the GrowthTLDR, we discuss what skills are the most under-valued in marketing. We get into the art of persuasion, and why all marketers should invest time into learning both copywriting and sales. We give some of the best resources and methods to get started. We also discuss why prioritization is such a critical skill, why the best leaders need to make tough choices and how teams can rally around priorities even if they disagree on what they are. Happy Growing!

Camille Ricketts, Head of marketing at Notion, discusses the importance of community building, marketing strategies for different industries, the challenges of being a founder, and building beachhead personas for collaborative project management with Notion.

In this episode of the GrowthTLDR, we talk about how you build a foundational layer for growth. Most of the content published on growth talks to the experiments, hacks, and tips that can improve your core metrics - acquisition, activation, monetization, retention. However, none of those things are impactful if you haven't built the right growth foundation. We talk about the three parts of your growth foundation that are critical for your success - creating a common language dashboard, getting the correct organizational design, and prioritizing.

In previous episodes of the GrowthSwipeFile, we talked about the future of B2B marketing, including the shift to B2C2B go-to markets. With that shift to B2C2B, companies need to find ways to market products to the consumers of those products. Marketing your product to consumers isn't easy, you need something that scales, and provides value to your user without them needing to pay you money immediately. In this episode of the podcast, we're going to discuss the more common ways to market your product to consumers, along with some B2B brands that excel in these areas.

In this episode of the GrowthTLDR, we have another Swipefile, as we discuss the shift from B2B to B2C2B go-to markets. But what do we mean by B2C2B, and how do your go-to-market motions differ from traditional B2B? We discuss how the rise in product-led growth has shifted focus from buyers to consumers of software, some of the more common B2C2B business models, and how you can successfully market to both your consumer and buyer. Happy Growing