In this episode of the GrowthTLDR, we have another Swipefile, as we discuss the shift from B2B to B2C2B go-to markets.

But what do we mean by B2C2B, and how do your go-to-market motions differ from traditional B2B?

We discuss how the rise in product-led growth has shifted focus from buyers to consumers of software, some of the more common B2C2B business models, and how you can successfully market to both your consumer and buyer.

Happy Growing