EP133: How B2B Companies Scale Consumer-Led Growth

In previous episodes of the GrowthSwipeFile, we talked about the future of B2B marketing, including the shift to B2C2B go-to markets.

With that shift to B2C2B, companies need to find ways to market products to the consumers of those products.

Marketing your product to consumers isn't easy, you need something that scales, and provides value to your user without them needing to pay you money immediately.

In this episode of the podcast, we're going to discuss the more common ways to market your product to consumers, along with some B2B brands that excel in these areas.