The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we talk to PJ Taei, the founder and CEO of Uscreen, a platform to help people monetize their videos. It's no secret that online videos are a rapidly growing market, and the pandemic has only added fuel to that fire. We talk to PJ about how he bootstrapped Uscreen to 50 employees, with over 4 million active users on their platform. We cover how challenging growth is, and the reasons Uscreen struggled in their first three years. We talk about Uscreen's current growth channels and if focusing on specific industries is a growth accelerator. And, PJ covers how he built the first version of Uscreen, and why he wouldn't recommend it to others. Happy Growing!

In this episode of the GrowthTLDR, we talk about all things distribution tams. We discuss how the path to growth for most B2B companies looks the same and how we spend most of our time trying to grow from a company of marketing channels incrementally. But, we don't spend very much time figuring out how much growth is available on these marketing channels. We discuss if it's possible to build a total addressable market for the channels you want to grow from incrementally, and give some examples of how you might do it.

In this episode of the GrowthTLDR, we talk to Aydin Mirzaee, CEO and Co-Founder of Fellow. Fellow is the third company Aydin and his co-founders have launched, and it helps managers to have more productive meetings. We cover how Aydin managed to sell fellow to Shopify before they ever had a product. They now have over 5,000 users on the fellow app. We get into how fellow was able to acquire so many users, how Aydin decided on freemium as their go-to-market, and how Aydin thinks about focusing in on a specific customer persona to monetize. Happy Growing

In this episode of the GrowthTLDR, it's another SwipeFile, and we discuss the playbook of hiring marketing & growth talent. We cover why it's crucial to apply marketing and growth thinking to build your talent pipeline, find talent in places that others aren't looking, and some of the best tips we've found to get the best people to join your company. Happy Growing!

In this episode of the GrowthTLDR, we talk to Jeff Gothelf, author of Lean UX and Forever Employable, about developing fantastic products and applying product thinking to your career. We cover why it's critical to take a problem, not a solution approach to developing products. How companies can build customer research into their culture, the MVP approach to developing products and how to have jobs chasing you, versus you chasing jobs. Happy Growing!

In this episode of the GrowthTLDR, we discuss how B2B marketing may change in the future. We discuss how B2B brands may need to change the talent they hire, how the structure of B2B marketing teams could fundamentally change, and why we should think about customer experience automation vs. marketing automation. Happy Growing!

In this episode of the GrowthTLDR, we talk to Andy Raskin, who helps companies with their strategic messaging and positioning. It's not easy standing out from the competition today. To do so, you need to have a story that separates you from everyone else. Andy helps companies do just that. We talk about why a companies sales deck is the best test of being able to construct a story that works for your prospects. It gives you the most immediate feedback. We talk about Andy's framework that he uses to help companies build a winning story and examples from Andy's clients on how they've successfully created that narrative.

In this edition of the GrowthSwipeFile, we ask is it possible to add defensibility into your marketing efforts? Successful businesses have some competitive advantages that help the company to become successful. But the truly successful businesses have some form of defensibility, which helps them maintain that success. We get into the differences between competitive advantages and defensibility. We cover the most common types of defensibility that successful businesses have. And, we then ask, how do competitive advantages and defensibility work in marketing?

One of the more advanced ways you can create demand for your product or service is to create a free tool. However, most free tools developed by marketers were probably not worth the investment. In this edition of the GrowthSwipeFile, we're going to talk about all things free tools. What kind of free tools can marketing develop to improve their metrics, when does it make sense to develop a free tool, and should you build or buy?

In this episode of the GrowthTLDR, we talk to Waikit Lau about the growth of remote work, and how RemoteHQ provides a virtual office for better collaboration between remote teams. We talk to Waikit about the rapid growth in popularity of remote work, will it last, how did RemoteHQ launch and generate their first customers, should remote employees get paid differently, and how COVID affected his growth plans.