In this edition of the GrowthSwipeFile, we ask is it possible to add defensibility into your marketing efforts?

Successful businesses have some competitive advantages that help the company to become successful. But the truly successful businesses have some form of defensibility, which helps them maintain that success.

We get into the differences between competitive advantages and defensibility. We cover the most common types of defensibility that successful businesses have. And, we then ask, how do competitive advantages and defensibility work in marketing?