EP130: How to build a Distribution TAM for Marketing Channels

In this episode of the GrowthTLDR, we talk about all things distribution tams. We discuss how the path to growth for most B2B companies looks the same and how we spend most of our time trying to grow from a company of marketing channels incrementally.

But, we don't spend very much time figuring out how much growth is available on these marketing channels.

We discuss if it's possible to build a total addressable market for the channels you want to grow from incrementally, and give some examples of how you might do it.