In this episode of the GrowthTLDR, we talk to Eli Schwartz, a growth advisor to B2B and B2C companies, increasing their traffic via search.

We talk to Eli about when companies should consider investing in search. We dive into building a forecasting model for SEO, why it’s so hard, how to get a somewhat accurate version, and how the best SEO approaches their work as a product manager.

Happy Growing!