Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer talks to Rory about building Trinny Woodall’s beauty brand in a sector where the customer base usually want to be able to test or try first. Shira talks about the brand’s online try-on and product recommendation tool, Match2Me. Trinny London came into its own when the pandemic hit as they were able to offer a level of service when some other brands were having to play catch up. Social media communities obviously play a huge role in the marketing strategy, not least the Trinny Tribe.  Hosted on Acast. See acast.com/privacy for more information.

Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss the misconceptions around the business model, the challenges of marketing to an expanding and diverse customer base and Klarna’s plans to reshape the future of e-commerce. Plus discover why Rory thinks his postman is so great. Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland chats to Jodi Monelle, Founder & CEO of Live Kindly, an online media platform designed to promote the benefits of a plant-based lifestyle. The conversation includes discussion on what is driving an increase in vegan foods, the importance of inclusivity and whether a plant-based lifestyle is truly scalable across society at large. Alongside these considerations, Rory and Jodi look at the wider question of long-term sustainability. Jodi also explains why consumers are demanding more transparency about their purchases and what impact that will have on how companies innovate or steer towards more ethical, consciously produced products, whilst Rory asks whether there's a Darwinian limit to our human wants and how that might affect consumption. On Brand is sponsored by ALFInsight. More more details about the marketing data and information available from ALFInsight visit www.alfinsight.com Hosted on Acast. See acast.com/privacy for more information.

Ben Wright discusses the opportunities open to all sports but in particular football. How does he balance the traditions of the sport and the expectations of the consumers (fans) with the commercial realities? Why do brands want to partner with football? It used to be simply a logo on the team shirt and a perimeter advert but advances in technology have opened up many possibilities. Fans consume the game in many more ways than simply attending the match. How important is the role of media rights holders and how might that change in the future? Rory fails to convince Ben that the goals should be made bigger!On Brand is sponsored by ALFInsight. More more details about the marketing data and information available from ALFInsight visit www.alfinsight.com Hosted on Acast. See acast.com/privacy for more information.

Pip Murray loves nut butters. She used to re-energise herself after running marathons with peanut butter on toast - great protein and healthy fats. Pip started mixing her own and then started selling them at outdoor markets. They sold well and a business was born. The recipes and mixes were important but the branding, marketing and distribution were vital to the on-going success of the business. Selfridges was the first big win quickly followed by Sainsbury’s and many independent stores. Pip talks Rory through the marketing ingredients of this nutty story! On Brand is brought to you by ALFInsight - for more information about this comprehensive marketing data and information source visit www.alfinsight.com Hosted on Acast. See acast.com/privacy for more information.

In July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign. Simon sat on the toilet in their draughty Australian warehouse and refused to move until they had raised enough pre-orders to start production. 50 hours and one cold bottom later, they’d raised over $50,000. The motivation to start Who Gives A Crap came when they learned that 2.4 billion people don't have access to a toilet. That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes. So they donate 50% of their profits to build toilets. So far that’s £5.3mOn Brand is brought to you by ALF Insight - essential data for the marketing community. www.alfinsight.com  Hosted on Acast. See acast.com/privacy for more information.

Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell their fresh homemade bowls of cereal to busy and hungry commuters from their pop-up cereal bar. The founders soon found themselves pitching to high profile investors on the BBC TV programme Dragons' Den. Deborah Meaden and Peter Jones, who saw potential in their brand vision and have been a significant part of their business journey. Spoon is now well established in top retail (and digital) shelves nationwide. Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland welcomes James Averdieck to the On Brand Podcast with ALF Insight. James now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well as his previous invention GU chocolate desserts, a company he sold for around £170m. James and Rory talk about the marketing of Coconut Collaborative products, the growth of the non dairy sector and the importance of sustainability. Find our more about ALF Insight at https://www.alfinsight.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of On Brand Rory Sutherland talks to Jimmy Williams, founder of the insurance industry disruptor Urban Jungle. Set up to help people who’d just poured coffee all over their Mac Book and focusing on insurance for young people ironically they’ve also become a niche insurer in care homes. Urban Jungle set out to make insurance cheap and easy and after four successful years they’ve just received an £8m investment. Hosted on Acast. See acast.com/privacy for more information.

Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death. Hosted on Acast. See acast.com/privacy for more information.