OnBD with ALF

Lars Silberbauer has been named as one of the most innovative and influential marketers in Europe. Before joining HMD Global, the home of Nokia phones, as Chief Marketing Officer in September 2022, he held positions with the International Olympic Committee, MTV, Viacom and Lego. Rory talks to Lars about 'Circular', the new subscription service for Nokia phones which is looking to revolutionise the relationship we have with our handsets and provide a sustainable solution to e-waste.Plus in the Top Two Challenges feature, Lars shares what he thinks is the biggest challenge for Nokia phones moving forward and for the mobile phone handset industry as a whole.If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

With a distinguished career in textiles and fashion retail, Lynne Walker is Director of Primark Cares. Lynne talks to Rory about the phenomenal high street success of Primark and how the brand approaches marketing, the environment and sustainability. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Marcia Kilgore is a serial entrepreneur, having successful launched companies such as Bliss Spa, Soap & Glory and FitFlop. Her most recent company is Beauty Pie, which she describes as her 'best idea yet'.In this episode Rory Sutherland chats to her about the idea behind the brand, the benefits of operating a membership model, how they reach new customers and the biggest challenges facing Beauty Pie and the beauty retail industry at large.If you want to do business with the UK’s leading brands, request an ALF Insight demo.  Hosted on Acast. See acast.com/privacy for more information.

Rory meets Nikki Garg, Co-Founder of the Good Pea Co, a disruptor brand producing plant-based milk made from pea protein. Nikki shares the background story to the product, discusses the challenges of being a start-up during lockdown, explains why sustainability and health is at the heart of everything they do and reveals why peas might just save the planet.On Brand is brought to you by https://www.alfinsight.com/ Hosted on Acast. See acast.com/privacy for more information.

Kian Golzari is one of the world's leading product development and sourcing experts. He's personally sourced over 2,500 products for the likes of Bed, Bath and Beyond, Procter & Gamble, Visa, Panasonic and even Google. Rory quizzes him on all aspects of his work including working in China. If you're thinking of developing a new product Kian is your go-to guy. You can find out more at https://www.youtube.com/channel/UCcnsghoDG2AObm8l-lGzxCQ?sub_confirmation=1 and remember On Brand is brought to you by https://www.alfinsight.com/ Hosted on Acast. See acast.com/privacy for more information.

Nicola Matthews UKI Head of Marketing at Tony’s Chocolonely joins Rory to explain that Tony's Chocolonely is more a mission than a chocolate company. Almost everywhere in the world, chocolate lovers are provided with a wide range of flavours to enjoy. Big chocolate companies make a lot of profit. Nothing wrong with that. Without profits a company will go bankrupt. So far, so good. However, less good is how those profits are made - by exploitation at the start of the value chain, where people live in extreme poverty. Have you ever considered how much a cocoa farmer makes per day? 78 Euro CENTS! Tony's Chocolonely is dedicated to levelling up in a real sense. Hosted on Acast. See acast.com/privacy for more information.

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’. Hosted on Acast. See acast.com/privacy for more information.

Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to their New Ventures Director, Caio Fontenele, about how his team can continue to honour the traditions of the Heinz brand whilst embracing and exploring new products. They also discuss where he sees the potential for the biggest areas of growth in the industry, the company's goals for increased sustainability and why established brands have the luxury of being able to scale up new trends in order to be a force for good. Hosted on Acast. See acast.com/privacy for more information.

Yazan bin Mohammed, chief executive of the grocery home delivery service Beelivery, talks Rory through this fast growing trend and explains why some of the protagonists will prosper but not all will survive. It's all about the business model. Hosted on Acast. See acast.com/privacy for more information.

Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer talks to Rory about building Trinny Woodall’s beauty brand in a sector where the customer base usually want to be able to test or try first. Shira talks about the brand’s online try-on and product recommendation tool, Match2Me. Trinny London came into its own when the pandemic hit as they were able to offer a level of service when some other brands were having to play catch up. Social media communities obviously play a huge role in the marketing strategy, not least the Trinny Tribe.  Hosted on Acast. See acast.com/privacy for more information.