The Marketer's Journey

Andy Crestodina, Chief Marketing Officer of Orbit Media, a web design company in Chicago, talks everything from the do's and don'ts of web design to tips for quality content creation to the value of that "missing stat."Special Thanks to Our Sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode:Why you should do your own researchHow to keep visitors on your siteThe flow of a well-designed siteWhy conferences are so importantBuilding the 'Wikipedia of your industry'The value of the missing statResources:Content JamWine and WebInbound WriterOptimizelyOrbit MediaAlexaOrbit Media Blogger StudyVisit ContentProsPodcast.com for more insights from your favorite content marketers.

The marketing whiz kids from Spiceworks, Jen Slaski and Todd Darroca, join us at Spiceworld, the IT network's huge user conference in Austin, TX to talk about the benefits of building a genuine community that delivers content right to your doorstep.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This EpisodeThe different between an event and an experienceHow to give your audience exactly what they wantGetting back to the important basicsUsing data to draw out the best content from sponsorsThe power of a tight-knit communityWhat to do with all of your content once it's all overResourcesRob Zaleski's TwitterMarketingProfsSpiceworksSpiceWorld ConferenceSpiceworks WebinarsVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Jeff Slutz, Senior Content Writer at Emma Inc, joins Randy Frisch from Content Pros to discuss the ins and outs of email marketing content, including how to engage the whole company in content creation, maintaining a healthy perspective on that hard data, and the important ingredients necessary for killer email marketing.Special thanks to our sponsors:ProofHQInbound WriterOracle Marketing CloudUberflipIn This EpisodeHow to ensure you never run out of content ideasHow to engage the best (and most accessible) brand advocatesWhat makes a great webinarThe most important aspects of email marketingHow to build good karma with your clientsResourcesMarketoThe UnpodcastEmmaThe Modern Marketer's Field GuideEmma Content HubEmma's Marketing United Marketing ConferenceVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Merrie Beth Salazar, Director of Marketing Communication at Cox Media, joins the Content Pros Podcast this week to discuss how to direct efforts internally by enabling and communicating with salespeople to improve the impact of your content marketing.Special thanks to our sponsors:ProofHQInboundWriter Oracle Marketing CloudUberflipIn this episode How to use editorial calendars to your advantageHow content supports the sales processThe demand generation waterfallWIIFM? What's In It For Me?The importance of visual content: G-Books (comic books of the marketing world)How to get content and lead generation departments to work togetherResources Merrie Beth's TwitterCox Media, Where Merrie Beth is Director of Marketing CommunicationMore Thought Pieces from Merrie Beth at Cox BlueHootsuiteUberflipCox Media Holiday Ad CountdownCox Media Instagram Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Kyle Lacy, Head of Marketing Strategy at OpenView Partners, joins the Content Pros Podcast this week to discuss how venture capitalists learn content marketing processes and pick up on unique trends through working with so many different companies.   Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip   In This Episode What kind of content venture capitalists are writing How important content marketing is to the success of the businesses VCs invest in The goals and model of the OpenView Lab content platform Top trends in content marketing today The importance of buyer personas and actually using them to target content Keys to becoming a thought leader outside the blog (speaking and presenting)   Resources Kyle's website OpenView Partners, where Kyle is the Head of Marketing Strategy OpenView Labs, OpenView's content platform Kyle's books Growth.in, location-specific content site for the tech scene "Gettysburg," the movie Kyle was obsessed with as a kid Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 Ritika Puri, CEO & Co-Founder of Storyhackers, joins the Content Pros Podcast this week to discuss how the Lean Startup methodology applies to content marketing.   Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip  In This Episode  How to measure content success at all levels of the funnelWhy Storyhackers has adopted content marketing throughout the organizationThe value of structured, specific feedback in the content creation processHow to distribute content on macro and micro-levelsWhy each touch point of a new piece of content needs to add value to the processHow to apply the Lean Startup methodology to content marketing  Resources  Ritika's TwitterRitika's contentStoryhackers, where Ritika is CEOLean Startup ConferenceThe Lean Startup methodologyGoogle's platform to study customer micro-momentsClarity, matchmaker between advice-seekers and subject matter experts Visit  ContentProsPodcast.com for more insights from your favorite content marketers.

 Hadassa Haack, Owner of HadassaHack.com, joins the Content Pros Podcast this week to discuss the importance of building video into your content marketing strategy and creating compelling stories around your brand. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing CloudUberflip   In This Episode  The differences between amazing and mediocre videosWhy building video content into your content strategy is essentialHow to utilize short videos and visuals on social media platformsA comparison of Vimeo and YouTubeVideo content ROI that isn't tied directly to products Resources  HadassaHack.comHadassa's Vimeo staff picks & other films referenced in the episodeMercedes-Benz VimeoMercedes-Benz YouTube Visit  ContentProsPodcast.com for more insights from your favorite content marketers.

 Nick Cicero, CEO & Founder of Delmondo, joins the Content Pros Podcast this week to discuss the impact of co-creation between brands and influencers, specifically on Snapchat. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing CloudUberflip  In This Episode How to find the right influencers for your brandWhy engaging an influencer genuinely will go further than spoon-feeding them contentWhy Snapchat is such a valuable platform for individuals and businessesHow to reach massive audiences via SnapchatThe evolution of TV  Resources Nick Cicero's websiteDelmondo, where Nick is CEO and FounderBRaVe Ventures, where Nick is a strategistNick's "Snapchat Is a Burrito" postNick's "How Brand Can Reach Mass Audiences on Snapchat" postCompanies mentioned in the different marketing initiatives Nick lists in the episode: Dude PerfectHitman: Agent 47JBLPriceline.com Visit  ContentProsPodcast.com for more insights from your favorite content marketers.

Jon Miller, CEO & Co-Founder of Engagio, joins the Content Pros Podcast this week to discuss the necessity of personalization in content marketing as the bar is raised in the field by an influx of content marketers across industries.Special thanks to our sponsors: ProofHQInboundWriterOracle Marketing CloudUberflipIn This Episode  Building a new brand by starting with contentWhy big rock content is more valuable than many smaller pieces of contentWhy personalized content is the key to raising the bar in content marketingHow to successfully personalize the distribution of contentHow to work with your sales team on account-based marketingResources  Jon Miller's websiteEngagio, Jon's companyMarketo, another company Jon co-founded

Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale.Special thanks to our sponsors:ProofHQInboundWriterOracle Marketing CloudUberflipIn This EpisodeThe challenges (and opportunities) of creating content on a global scaleDistributing resources abroad to find the same kind of success as in the U.S.Localizing content for local audiences around the worldBuilding a truly helpful and insightful set of personasLinkedIn's value as a social media platformMicro-targeting as the normResourcesTodd Wheatland's TwitterKing Content, where Todd is Global Head of StrategyKing Content's 2015 CMI awards and past awardsVisit ContentProsPodcast.com for more insights from your favorite content marketers.