The Marketer's Journey
Uberflip
The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.
Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.
Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.
Episodes
Mentioned books
Aug 13, 2015 • 31min
CONEX S1: Why Content Marketing Hubs Need Social Media Spokes
Arnie Kuenn, CEO of Vertical Measures, joins the Content Pros Podcast this week to discuss the big meaty pieces of hub content that are central to a successful content marketing strategy, as well as the social media spokes that send your hub content out to your audience.Special thanks to our sponsors:ProofHQInboundWriterOracle Marketing CloudUberflip Visit ContentProsPodcast.com for more insights from your favorite content marketers.
Aug 6, 2015 • 38min
CONEX S1: 6 Steps to Monetize Your Content Marketing
Joe Pulizzi, Founder of Content Marketing Institute, joins the Content Pros Podcast this week to discuss his top six strategies to revitalize your company's marketing strategy.Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-UberflipVisit ContentProsPodcast.com for more insights from your favorite content marketers.
Jul 20, 2015 • 30min
CONEX S1: How a Content Marketing Company Does Content Marketing
Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as the new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality. Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-Uberflip Visit ContentProsPodcast.com for more insights from your favorite content marketers.
Jul 6, 2015 • 27min
CONEX S1: How Marketing Gets Done in a Regulated Industry
Shannon Paul, VP of Social Media at Fifth Third Bank, stops by the Content Pros Podcast today to discuss the challenges of digital marketing in a regulated environment and the best ways to collaborate with legal and compliance staff to create great content.Special thanks to our sponsors:· ProofHQ· InboundWriter· Oracle Marketing Cloud· Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers.
Jun 15, 2015 • 30min
CONEX S1: Everything You Need to Start a New Podcast
Daniel J. Lewis, Host of The Audicity to Podcast, drops by the Content Pros Podcast today to discuss key steps to starting a podcast, the relevancy of podcasts in today's content sphere, and the way actionable plans help you reach your goals. Special thanks to our sponsors:-ProofHQ- InboundWriter-Oracle Marketing Cloud-Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers.
Jun 1, 2015 • 34min
CONEX S1: Create Valuable Content With Company-Wide Collaboration
Todd Darroca, Marketing Communications Specialist at Spiceworks, drops by the Content Pros Podcast today to discuss how to stay on the cutting edge of content creation and why it's important to get your whole team excited about creating content and adding value for your audience. Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers
May 24, 2015 • 11min
CONEX S1: BONUS: Can You Build a Content Marketing Super Brand
This BONUS episode of the Content Pros Podcast is brought to you by the Convince & Convert Podcast. Enjoy! Can you create a content marketing super brand that is trusted enough to get people to share your content automatically? Jay Baer says yes, if you apply your it factor appropriately. Read the full post: http://www.convinceandconvert.com/content-marketing/can-you-build-a-content-marketing-super-brand/
May 11, 2015 • 33min
CONEX S1: Why Building Your Brand Leads to Better Content
Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, drops by the Content Pros Podcast today to discuss the importance of building your brand from the bottom up and how it will help improve your content. Special thanks to our sponsors:-ProofHQ-InboundWriter- Oracle Marketing Cloud-Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers
Apr 27, 2015 • 29min
CONEX S1: Why You Shouldn't Try to Be Everywhere in Social Media
Jason Keath, Founder & CEO of Social Fresh, drops by the Content Pros Podcast today to discuss content via conference presentations and the advantages of keeping things simple.Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-SysomosVisit ContentProsPodcast.com for more insights from your favorite content marketers.
Apr 13, 2015 • 29min
CONEX S1: The Rise (and Fall) of the Lazy Marketer
Mark Schaefer, Executive Director and Founder of Schaefer Marketing Solutions, stops by the Content Pros Podcast today to discuss the rise of the lazy marketer and the education and qualifications needed to avoid being one in today's information-dense digital marketing environment.Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-SysomosVisit ContentProsPodcast.com for more insights from your favorite content marketers.
