Kyle Lacy, Head of Marketing Strategy at OpenView Partners, joins the Content Pros Podcast this week to discuss how venture capitalists learn content marketing processes and pick up on unique trends through working with so many different companies.

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In This Episode

What kind of content venture capitalists are writing
How important content marketing is to the success of the businesses VCs invest in
The goals and model of the OpenView Lab content platform
Top trends in content marketing today
The importance of buyer personas and actually using them to target content
Keys to becoming a thought leader outside the blog (speaking and presenting)

Resources

Kyle's website
OpenView Partners, where Kyle is the Head of Marketing Strategy
OpenView Labs, OpenView's content platform
Kyle's books
Growth.in, location-specific content site for the tech scene
"Gettysburg," the movie Kyle was obsessed with as a kid

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CONEX S2: The Venture Capitalist's Guide to Content Marketing Strategy