CONEX S1: How to Create Globally Competitive Content

Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale.Special thanks to our sponsors:

• ProofHQ
• InboundWriter
• Oracle Marketing Cloud
• Uberflip

In This Episode

• The challenges (and opportunities) of creating content on a global scale
• Distributing resources abroad to find the same kind of success as in the U.S.
• Localizing content for local audiences around the world
• Building a truly helpful and insightful set of personas
• LinkedIn's value as a social media platform
• Micro-targeting as the norm

Resources

• Todd Wheatland's Twitter
• King Content, where Todd is Global Head of Strategy
• King Content's 2015 CMI awards and past awards

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